Martin Fabry Mba

Founded Fabry Ventures to help founders and CEOs build B2B sales engines that scale.

I work as a Fractional CSO and Sales Advisor with companies that

are either expanding internationally, restructuring their commercial

function, or scaling their B2B/distribution channels.

Engagement formats:

→ Sales System Audit (2-week diagnostic + 90-day roadmap)

→ Fractional CSO retainer (3-12 months embedded leadership)

→ Distribution & partner network design

→ Go-to-market strategy for CEE market entry

Strategy. Execution. Growth.

We support founders, boards, and executive teams in building scalable go-to-market strategies, executing successful market entries, and transforming underperforming sales structures into high-impact, results-driven organizations. Our work combines strategic clarity, deep operational insight, and a human-centered leadership approach that inspires trust, ownership, and lasting performance.

Core areas of expertise:

- B2B market entry strategy & international expansion

- Expert consultations for investors and PE/VC (PPE, safety, radios, industrial markets, Safety Alarms, CCTV)

- Commercial turnaround and restructuring projects

- Coaching and transformation of sales and leadership teams

- Sales process optimization and CRM implementation

- Partner and distributor network development

- Revenue growth and margin improvement initiatives

Selected projects:

Be Lenka (2025–Present): Interim Chief Sales Officer – redesigning the B2B model, building distributor partnerships, transforming B2B sales department, implementing forecasting and reporting systems, and coaching the sales team through an ongoing structural transformation

ColosseoEAS (2024–2025): Interim Chief Sales Officer – delivered global sales transformation, deployed CRM, optimized sales structure, and led turnaround of international teams.

Driven by clarity, consistency, and results, helping companies move from strategy to execution with confidence and measurable growth.

• Led international B2B sales and marketing teams with a focus on Safety & Industrial business development.

• Implemented new way to market model and sales strategies.

• Managed new product introductions, business planning, marketing strategies, and ROI optimization.

Key Achievements:

• Continuous Growth: Delivered consistent revenue growth year over year.

•Market Share Expansion: Successfully led a share gain project, achieving a high conversion rate.

• CRM Implementation: Integrated CRM into daily operations, with my team consistently exceeding all CRM KPIs, earning recognition as one of the most disciplined CRM teams.

• Mentoring Program: Designed and led a mentoring program for 300+ employees across Eastern European countries, fostering talent development.

•B2B Strategy for EMEA: Developed and implemented a go-to-market strategy and business model for B2B operations in the EMEA region.

• Led international B2B sales and marketing teams with a focus on Safety & Industrial business development. • Implemented new way to market model and sales strategies. • Managed new product introductions, business planning, marketing strategies, and ROI optimization. Key Achievements: • Continuous Growth: Delivered consistent revenue growth year over year. •Market Share Expansion: Successfully led a share gain project, achieving a high conversion rate. • CRM Implementation: Integrated CRM into daily operations, with my team consistently exceeding all CRM KPIs, earning recognition as one of the most disciplined CRM teams. • Mentoring Program: Designed and led a mentoring program for 300+ employees across Eastern European countries, fostering talent development. •B2B Strategy for EMEA: Developed and implemented a go-to-market strategy and business model for B2B operations in the EMEA region.

As a Chief Sales Officer at Be Lenka, I was responsible for leading the company’s B2B strategy and driving its international expansion. My focus was on building a strong and scalable B2B department including setting the commercial strategy, defining the “go-to-market” model, hiring and developing the team, and launching new product lines into key international markets.

Key responsibilities:

- Designing and executing the global B2B sales strategy

- Building and leading a high-performing sales team

- Identifying and entering new international markets

- Creating and optimizing scalable sales processes

- Developing strategic partnerships and long-term business relationships

- Supporting the launch of new products in collaboration with marketing and product teams