Martin Despard-Day

Led UA campaigns for Pokémon Pocket, Pokémon Sleep, Pokémon Unite and Summoners War across Meta, TikTok, Google Ads and Apple Search Ads. Analyzed acquisition quality through retention, LTV and ROAS metrics while driving campaign optimization through testing frameworks. Managed media budgets ranging from $10K to $10M across performance and brand initiatives. Executed media partnerships and direct deals with Discord, Samsung, IGN and Webedia for major gaming launches. Provided strategic guidance and performance recommendations to gaming and entertainment clients.

Led LiveOps strategy for one of the largest Web3 gaming platforms. Managed $15M+ annual budgets and multiple cross-functional teams. Improved player engagement, retention and monetization through live events. Delivered activations with Gucci, Netflix, Atari and Snoop Dogg.

Led game development from concept to LiveOps for casual and hypercasual titles. Applied UA and monetization expertise to game design, progression systems and feature prioritization. Used player feedback and performance data to optimize retention and engagement. Coordinated developers, artists and stakeholders throughout production.