Freelancer profile translated to English.
Back to original languageAbout Martin
[ Creative Director • Marketing Consultant • Communication Specialist • Awesome Copywriter • Empirical Art Director & Design Enthusiast • Restless Mind ]
Award-winning Creative Director and Communicator. Specialist in creative advertising campaigns, strategically focused on client and brand objectives.
Extensive experience in the creation, production, and implementation of marketing and communication plans for all types (and sizes) of clients across all media, including traditional "above the line" (ATL), as well as BTL efforts, Digital Marketing and Social Media Marketing, Advertainment, Trade Marketing, Content Development, Corporate, Institutional, and Internal Communication, with a special emphasis on Branding, Storytelling, and Customer Experience.
Spanish citizen, born in Argentina. I have lived in Venezuela, Guatemala, Costa Rica, Canada, Panama, and today Spain. Dog lover and devoted father. Lover of cinema, both good and bad. Red wine with meat, mate when it rains. On Sundays, if work and weather permit, it's either a road trip or a barbecue at home. Grilled, not gas.
Throughout my career, I have won some of the awards granted in the advertising and communication field. Nevertheless, one of the greatest rewards received has been the satisfaction of my clients for the objectives achieved, thanks to accurate and outstanding communication, excellent campaigns, always up to the circumstances, and ideas with a very high creative charge.
I am absolutely convinced that we can achieve wonders working together: My experience and stubbornness to achieve excellent, tasteful, effective, and possible communication, plus your wonderful philosophy, product, and/or service, will result in an amazing and powerful way of speaking, of communicating.
Let's make magic and jaw-dropping things happen. I'm in... are you?
Spanish
Native or bilingual
English
Native or bilingual
Can work on-site
Sevilla (up to 50km)
Experience
- Umm! Comunicaciones Estratégicas - PublicidadManaging Creative Director / General Creative DirectorTELECOMMUNICATIONSJanuary 2020 - Today (6 years and 5 months)Sevilla, SpainGeneral and Creative Direction. Creative management, ATL/BTL communication. Corporate Communication. Institutional Communication. Digital. Customer Experience. Production and Design. Strategic planning. Marketing planning. Branding. // General Creative Direction. Management of ATL, BTL, and Digital accounts. Corporate Communication. Institutional Communication. Customer Experience. Production and design. Strategic communication planning. Marketing plan development. Branding.Group managed size // Managed group size:4 peopleAccounts // Accounts:Café Kokolá, Imane Bienestar Spa & Beauty, GS International Travel Agency, C.I.R.E. Tomares (Business Association of Tomares).
- PPF ConsultingCreative Director - Communication & MKTG Consultant / Creative Director - ConsultantPRESS AND MEDIAAugust 2018 - July 2019 (11 months)Ciudad de Panamá, PanamaCreative Direction & Marketing Consulting. Creative management ATL/BTL communication. Digital. Design. Strategic planning. Marketing planning. // Creative Direction and Marketing Consulting. Management of ATL, BTL, and Digital accounts. Design. Strategic planning and marketing plan development.Group managed size // Managed group size:2 people
- Wunderman - Part of WPPCreative Director / Creative DirectorPRESS AND MEDIAAugust 2017 - June 2018 (10 months)Ciudad de Panamá, PanamaCreative Direction. Creative management, ATL communication. Digital. Production and Design. // Creative Direction. Management of ATL and Digital accounts. Production and design.Group managed size // Managed group size:14 peopleATL & Digital Accounts / Accounts:Scotiabank (Bank of Nova Scotia - Panama).Digital Accounts / Accounts:Rey Supermarkets, Rey Costa del Este Supermarket, Metro Plus, Romero, Peter Pan Peanut Butter, Hunts, Act II Popcorn, PAM, Ricardo Pérez (Toyota, Lexus, Tambor), Subway, Más que Hermanos, Sanofi (Enterogermina).
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Education
- Digital Communication Oriented to the Customer.Ayuntamiento de Tomares / Diputación de Sevilla2023Curso de Comunicación Digital Orientada al Cliente. Análisis de las nuevas estrategias de comunicación. Comunicación Visual. Comunicación Escrita: Redacción de textos digitales. Introducción Analítica Digital. Fundamentos de la analítica digital. Herramientas cuantitativas y cualitativas. Métricas y KPI's. Cuadros de mando. Google Analytics. SEO, SEM, Posicionamiento en buscadores. Intención de búsqueda. Criterios de Ordenación. URL. Metaetiquetas. Linkbuilding. Semrush. Goggle Ads. Estrategias y procesos. Planificación online.
- Creatives Meet Up - Carlos Eduardo Frías / Creative MeetingARS DDB2006Simposio de creatividad publicitaria y comunicación. Storytelling. Desarrollo de pensamiento out of the box.