About Martin
Recent results
- Diduenjoy (VoC platform, LVMH recommended solution): AI strategy (1M+ monthly analyzed feedback, 86% adoption), complete product redesign (8x delivery, +50% recurring revenue)
- **Mobsuccess**: Built a product team from scratch (3 PMs, 2 Designers) during a transition from 3 to 25 developers in 6 months, doubled speed, zero departures
- **Empara**: Transformed a dependent team into an autonomous one, +35% recurring revenue, founder freed up 70%
What I can help you with
- Product strategy, vision, and roadmap
- Integrating AI into your product
- Product redesign, audit, and technical transformation
- Building and coaching product teams (product leadership)
- UX/UI design, product design, and design systems
- Agile methodologies and process improvement
- Interim product management (HoP, Lead PM)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic
Experience
- SofincoSenior Product ManagerBANKING AND INSURANCEFebruary 2026 - Today (4 months)Paris, FranceA major player in consumer credit in France (Crédit Agricole Group). I am involved in redesigning the mobile application's branding and user acquisition strategy.Scope: product management, product roadmap, coordination of business and technical stakeholders.
- DiduenjoySenior Product ManagerSOFTWARE PUBLISHINGMarch 2022 - Today (4 years and 3 months)Paris, FranceB2B SaaS platform for customer satisfaction analysis (VoC) for major luxury brands, recommended by the LVMH group. Initially hired as a freelancer for a product audit, I was then hired full-time to lead the transformation I recommended.
- **AI Strategy**: I defined the company's artificial intelligence strategy and designed a suite of 4 modules. The first, Summaries, transforms over 1 million customer feedback entries per month into actionable insights: 86% weekly adoption, becoming the primary sales argument.
- **Complete Product Redesign**: I audited the existing product, defined the transformation strategy, designed the entire UX/UI on Figma, and created the design system from scratch (no dedicated designer). I produced the high-fidelity prototypes that enabled the sale of the new product before it was developed. Delivery rate x8, bug fixing time reduced by 5x, +50% recurring revenue.
- **Product Leadership**: Supported 3 junior product managers towards autonomy, structured agile rituals and product documentation for a team of 8 developers.
- MobsuccessLead Product ManagerCONSULTING AND AUDITSJanuary 2021 - January 2022 (1 year)Paris, FranceSuite of digital advertising solutions for CAC40 companies and scale-ups. I was brought in to create the product team from scratch during a period of rapid tech growth (from 3 to 25 developers in 6 months).
- **Team Building**: I recruited and integrated 3 product managers and 2 designers from scratch. Zero turnover despite the pressure of hypergrowth.
- **Operational Scaling**: I structured work methods to handle the increase from 3 to 25 developers. Centralized documentation on Notion, streamlined rituals. Doubled velocity in 3 months.
- **Product Strategy**: I built the unified roadmap for 3 simultaneous products and 1 strategic client. +15 NPS points thanks to aligning development with major client needs.
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Education
- Engineering and Management of Digital CommunicationHETIC2015Formation d'excellence spécialisée en management de produit numérique, combinant gestion de projet agile, UX design, développement web et stratégie digitale à travers une pédagogie par projet.
- Bachelor's Degree - Economic and Social AdministrationUniversity of Pau2013
Certifications
- Notion ExpertNotion