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Martin BlanquerMB

Martin Blanquer

Senior Product Manager AI | Ex-LVMH, Betclic

€650/day
Bayonne, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Martin

I help companies build, unlock, or transform their digital products. For 11 years, I've been involved in platform redesigns, artificial intelligence integrations, and structuring product teams, including in demanding and regulated sectors (banking, gambling).

A true **Product Builder**, I don't just frame and manage, I build. Product design, prototyping, AI development tools: I can go from product strategy to a functional prototype without relying on a full team. When there's a designer or developer, we move faster. When there isn't, I move forward anyway.

Recent results

  • Diduenjoy (VoC platform, LVMH recommended solution): AI strategy (1M+ monthly analyzed feedback, 86% adoption), complete product redesign (8x delivery, +50% recurring revenue)
  • **Mobsuccess**: Built a product team from scratch (3 PMs, 2 Designers) during a transition from 3 to 25 developers in 6 months, doubled speed, zero departures
  • **Empara**: Transformed a dependent team into an autonomous one, +35% recurring revenue, founder freed up 70%

What I can help you with

  • Product strategy, vision, and roadmap
  • Integrating AI into your product
  • Product redesign, audit, and technical transformation
  • Building and coaching product teams (product leadership)
  • UX/UI design, product design, and design systems
  • Agile methodologies and process improvement
  • Interim product management (HoP, Lead PM)


**Sectors**: B2B SaaS, Banking & Finance (Sofinco), Luxury (LVMH), Digital Advertising (CAC40), Sports Betting (Betclic), E-learning, Media



**Clients**: Diduenjoy, Sofinco, Mobsuccess, Betclic, Empara, Ubisoft, Apple, Warner Bros, Assemblée Nationale
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Basic

Can work on-site
Bayonne (up to 50km), Bordeaux (up to 10km), Toulouse (up to 10km), Paris (up to 10km)

Experience

  • Sofinco
    Senior Product Manager
    BANKING AND INSURANCE
    February 2026 - Today (4 months)
    Paris, France
    A major player in consumer credit in France (Crédit Agricole Group). I am involved in redesigning the mobile application's branding and user acquisition strategy.

    Scope: product management, product roadmap, coordination of business and technical stakeholders.
    Product Management Product Strategy Stakeholder Management User Experience (UX) Product Roadmap
  • Diduenjoy
    Senior Product Manager
    SOFTWARE PUBLISHING
    March 2022 - Today (4 years and 3 months)
    Paris, France
    B2B SaaS platform for customer satisfaction analysis (VoC) for major luxury brands, recommended by the LVMH group. Initially hired as a freelancer for a product audit, I was then hired full-time to lead the transformation I recommended.

    • **AI Strategy**: I defined the company's artificial intelligence strategy and designed a suite of 4 modules. The first, Summaries, transforms over 1 million customer feedback entries per month into actionable insights: 86% weekly adoption, becoming the primary sales argument.
    • **Complete Product Redesign**: I audited the existing product, defined the transformation strategy, designed the entire UX/UI on Figma, and created the design system from scratch (no dedicated designer). I produced the high-fidelity prototypes that enabled the sale of the new product before it was developed. Delivery rate x8, bug fixing time reduced by 5x, +50% recurring revenue.
    • **Product Leadership**: Supported 3 junior product managers towards autonomy, structured agile rituals and product documentation for a team of 8 developers.
    AI Product Management Product Management Product Design Voice of Customer Product Strategy
  • Mobsuccess
    Lead Product Manager
    CONSULTING AND AUDITS
    January 2021 - January 2022 (1 year)
    Paris, France
    Suite of digital advertising solutions for CAC40 companies and scale-ups. I was brought in to create the product team from scratch during a period of rapid tech growth (from 3 to 25 developers in 6 months).
    • **Team Building**: I recruited and integrated 3 product managers and 2 designers from scratch. Zero turnover despite the pressure of hypergrowth.
    • **Operational Scaling**: I structured work methods to handle the increase from 3 to 25 developers. Centralized documentation on Notion, streamlined rituals. Doubled velocity in 3 months.
    • **Product Strategy**: I built the unified roadmap for 3 simultaneous products and 1 strategic client. +15 NPS points thanks to aligning development with major client needs.
    Product Leadership Product Management Team Management Agile Methodologies Notion

Recommendations

Philippe AuriachPA
FU
FU
+5
Philippe Auriach and 7 other people have recommended Martin

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Education

  • Engineering and Management of Digital Communication
    HETIC
    2015
    Formation d'excellence spécialisée en management de produit numérique, combinant gestion de projet agile, UX design, développement web et stratégie digitale à travers une pédagogie par projet.
  • Bachelor's Degree - Economic and Social Administration
    University of Pau
    2013

Certifications

  • Notion Expert
    Notion
    Product Operations Knowledge Management Web Project Management Notion Product Documentation

Skill set

Categories