Freelancer profile translated to English.
Back to original languageAbout Martin
I help companies build, unlock, or transform their digital products. For 11 years, I have been involved in platform redesigns, artificial intelligence integrations, and structuring product teams, including in demanding and regulated sectors (banking, gambling).
A true **Product Builder**, I don't just frame and manage, I build. Design, prototyping, AI development tools: I can go from product strategy to a functional prototype without relying on a full team. When there's a designer or a developer, we move faster. When there isn't, I move forward anyway.
Recent results
- Diduenjoy (VoC platform, LVMH recommended solution): AI strategy (1M+ monthly analyzed feedback, 86% adoption), complete product redesign (8x delivery, +50% recurring revenue)
- **Mobsuccess**: Built a product team from scratch (3 PMs, 2 Designers) while scaling from 3 to 25 developers in 6 months, doubled speed, zero departures
- **Empara**: Transformed a dependent team into an autonomous one, +35% recurring revenue, freed up founder by 70%
What I can help you with
- Product strategy, vision, and roadmap
- Integrating AI into your product
- Product redesign, audit, and technical transformation
- Building and coaching product teams (product leadership)
- UX/UI design, product design, and design systems
- Agile methodologies and process improvement
- Interim product management (HoP, Lead PM)
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Basic
Can work on-site
Bayonne (up to 50km), Bordeaux (up to 10km), Toulouse (up to 10km), Paris (up to 10km)
Experience
- SofincoSenior Product ManagerBANKING AND INSURANCEFebruary 2026 - Today (6 months)Paris, FranceA major player in consumer credit in France (Crédit Agricole Group). I am involved in the redesign of the mobile application's branding and user acquisition strategy.Scope: product management, product roadmap, coordination of business and tech stakeholders.
- DiduenjoySenior Product ManagerSOFTWARE PUBLISHINGMarch 2022 - Today (4 years and 4 months)Paris, FranceB2B SaaS platform for customer satisfaction analysis (VoC) for major luxury brands, recommended by the LVMH group. I joined as a freelancer for a product audit and was hired on a permanent contract to lead the transformation I had recommended.
- **AI Strategy**: I defined the company's artificial intelligence strategy and designed a suite of 4 modules. The first, Summaries, transforms over 1 million customer feedback entries per month into actionable insights: 86% weekly adoption, becoming the primary sales argument.
- **Complete Product Redesign**: I audited the existing product, defined the transformation strategy, designed the entire UX/UI on Figma, and created the design system from scratch (no dedicated designer). I produced the high-fidelity prototypes that enabled the sale of the new product before it was developed. Delivery rate x8, bug fix time reduced by 5, +50% recurring revenue.
- **Product Leadership**: Mentored 3 junior product managers towards autonomy, structured agile rituals and product documentation for a team of 8 developers.
- MobsuccessLead Product ManagerCONSULTING AND AUDITSJanuary 2021 - January 2022 (1 year)Paris, FranceSuite of digital advertising solutions for CAC40 companies and scale-ups. I was brought in to build the product team from scratch during a period of hypergrowth (from 3 to 25 developers in 6 months).
- **Team Building**: I recruited and integrated 3 product managers and 2 designers from scratch. Zero turnover despite the pressure of hypergrowth.
- **Operational Scaling**: I structured work methods to handle the transition from 3 to 25 developers. Centralized documentation on Notion, lean rituals. Doubled velocity in 3 months.
- **Product Strategy**: I built the unified roadmap for 3 simultaneous products and 1 strategic client. +15 NPS points due to aligning development with large account needs.
Recommendations
FU
FU
+5
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Education
- Digital Communication Engineering and ManagementHETIC2015Formation d'excellence spécialisée en management de produit numérique, combinant gestion de projet agile, UX design, développement web et stratégie digitale à travers une pédagogie par projet.
- Bachelor's Degree - Economic and Social AdministrationUniversity of Pau2013
Certifications
- Notion ExpertNotion