Freelancer profile translated to English.
Back to original languageAbout Martin
Product Lead | Digital & AI Transformation (luxe, retail, hospitality)
Product Lead specialized in e-commerce and digital transformation, I support organizations on critical areas (conversion, customer experience, operations) with a dual focus: business performance and product execution.
I support organizations with:
- defining and managing high-impact business roadmaps
- structuring product teams and delivery
- optimizing conversion and customer journeys
I also integrate AI use cases (automation, agents, data ingestion) to accelerate performance and decision-making.
Recent experience: +13% sellout on Dior.com (>€300M) through optimization of key journeys (checkout, loyalty, personalization) and structuring of 4 product squads.
I act as an operational link between business, product, and tech, with a constant focus on concrete impact.
🎯 Typical Missions:
- Transition manager in product organizations
- CPO / Product Lead / Head of E-commerce Product support
- Transition CPO
- Digital strategy construction
- AI Transformation
- Structuring a product organization
- Taking over troubled roadmaps
- Conversion & checkout optimization
- Product delivery acceleration
- Scoping and launching AI use cases
Key Activities: Product Management, Product Ops, AI Ops, E-commerce, Product Diagnosis and Audit, Product Strategy, Product Vision, OKRs, Performance Indicators (KPIs) and Dashboards, Product Organization, Target Operating Model (TOM), Consulting, Reorganization, Roadmap & Prioritization, Customer Experience, Data-driven Product, AI / Automation, Omnichannel
French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Basic
Can work on-site
Paris (up to 10km)
Experience
- Double AgentProduct & AI TransformationCONSULTING AND AUDITSJanuary 2026 - Today (7 months)Paris, FranceSupporting large organizations (luxury, retail, hospitality) in product transformation and AI usage.I provide strategic and operational support in critical digital transformation areas.I work at the interface of business, product, and tech teams to transform priorities into concrete impact (revenue, conversion, efficiency).Objective:accelerate performance (e-commerce, customer experience, operations) by working on both strategies and their execution:
- Identifying performance levers (revenue, conversion, efficiency)
- Making trade-offs and structuring execution and operations
- Intervening on key journeys (omnichannel, clienteling, post-purchase)
- Deploying concrete AI use cases (GenAI, AI Agents, Automation, data pipelines, etc.)
- Structuring execution with product, data, tech, and business teams
- DIORDior.com Lead Product ManagerLUXURY GOODSJanuary 2023 - January 2026 (3 years)Paris, FranceProduct lead for key e-commerce journeys at Dior (cart, checkout, loyalty, customer account) across multiple markets (>€300M, Europe, US, APAC, Japan).Results:
- +13% sellout through journey optimization and product decision-making
- Improved customer conversion and engagement
Responsibilities:- Defining product vision for critical journeys
- Structuring and managing 4 squads (30+ people)
- Implementing product prioritization frameworks and KPIs
- Contributing to omnichannel strategy (e-commerce + retail + CRM + CS)
- International deployment: 30 markets migrated to Salesforce (SFCC): North America, ASPAC, EMEA, LATAM
- Managing Product Owners and acting as Proxy
AI & Automation:- Implementing monitoring and alerting workflows (AI Agent)
- Initial use cases for content generation and automation (LLM, RAG, GenAI)
- MIGLOOCo-founderREAL ESTATEJanuary 2020 - June 2022 (2 years and 5 months)Paris, FranceCreated a rental management product (B2B2C) in a fragmented market:
- Design and launch of an MVP covering core rental management workflows
- End-to-end product management: discovery, UX, development
- Acquisition of initial customers and validation of the value proposition
- Work on the business model, partnerships, and go-to-market strategy
Results:- Product launched and initial revenue generated
- Full product creation experience (from scratch to market)
Reviews
Alizée
Head of Product - Parfums Christian Dior
Reviewed on 3/25/2026
Martin worked within the Product team at Dior as a Product Manager, primarily focusing on conversion and engagement challenges. He combines product vision with analytical rigor. He's a profile who challenges the status quo, brings a high-level perspective, and maintains a constant focus on user and business value. Very comfortable with innovation topics, he actively explores the contribution of AI in the product cycle – whether to accelerate discovery, enrich analysis, or optimize processes. He is a committed, driving, and stimulating profile who contributes to both the vision and team dynamics.
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Education
- Master in ManagementAudencia2013Diplôme d'école de management - Master 2 Spécialisation en Stratégie et entrepeneuriat
- Master of Engineering in Computer ScienceGroupe ESEO2012Diplôme d'ingénierie - Master 2 Spécialisation en traitement du signal, et data sciences
Certifications
- Anthropic Academy (101, Fluency, MCP, Claude Code, Agent skills,...)Anthropic2026