Freelancer profile translated to English.

Description

UX Designer & Researcher | Research-driven decision-making for complex digital systems

Industrial Designer and UX with experience in the end-to-end design of digital products in B2C, B2B, and complex administrative systems. I specialize in Product Discovery, UX Research, and Service Design, translating research insights into strategic and actionable design solutions. Expert in designing and prototyping user-centered digital experiences, connecting business objectives, user needs, and technical feasibility to deliver coherent and impactful digital ecosystems.

Senior UX & Product Designer with experience in end-to-end digital product design across B2C, B2B, and complex administrative systems. I specialize in Product Discovery, UX Research, and Service Design, translating insights from research into strategic, actionable design solutions. Skilled in designing and prototyping user-centered experiences, I bridge business objectives, user needs, and technical feasibility to deliver impactful and cohesive digital ecosystems.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
Catalan
Conversational
Portuguese
Basic

Workplace preferences

Can work on-site

Barcelona (up to 50km), Madrid (up to 20km), Valencia (up to 15km), Málaga (up to 20km)

KPMG
UX / Product & Strategic Designer - Consulting & Auditing
PUBLIC SECTOR
July 2025 - February 2026 (7 months)
Madrid, Spain
Led the Product Discovery phase through user research and contextual analysis in a complex legal and administrative environment, with multiple stakeholders and system constraints.
Mapped end-to-end user journeys and service processes to identify structural friction points and inform product and service strategy.
Defined the integral product and service system, including user flows, roles, decision points, and information architecture across all digital touchpoints.
Translated insights into wireframes, UI designs, and interactive prototypes to validate solutions and facilitate handoff to the development team.
Applied Service Design and systems thinking to improve scalability and ensure cohesive and sustainable product and service experiences.
Service Design Design Thinking UX Strategy Test Strategy & QA Process Design UI/UX Design
ONE Nexum
Product Designer - Strategic Designer – Consulting and Auditing
HEALTH AND WELLNESS
July 2024 - July 2025 (1 year)
Miami, United States
Led strategic evaluations of product and service challenges, redefining problems and clarifying underlying user, business, and system needs before implementation to reduce risks and maximize impact.
Collaborated with product, business, and engineering leaders to guide backlog prioritization and decision-making, ensuring alignment between user value, business outcomes, and technical constraints.
Assessed usability, accessibility, and system consistency from a holistic perspective, identifying early structural improvement opportunities in the product lifecycle.
Applied critical and systems thinking to detect early risks, unvalidated assumptions, and leverage points, supporting more informed strategic and design decisions across the product ecosystem.
Strategic Design Product Discovery Accessibility Service Design
DKV Servicios
Design and Research Technician
BANKING AND INSURANCE
November 2023 - May 2024 (6 months)
Barcelona, Spain
Improved the mobile app experience by redesigning the information architecture and navigation flows, with a strong focus on usability and clarity.
Conducted user interviews and usability testing to validate hypotheses and identify evidence-based improvement opportunities.
Synthesized research findings into actionable insights and design recommendations for product and design teams.
Contributed to identifying digital innovation opportunities and relevant market trends to support the product's digital ecosystem evolution.
Design Thinking UX Strategy UI/UX Design UX Research