Freelancer profile translated to English.
Back to original languageAbout Martina
Business and Marketing Consulting for SMEs and Associations
Affordable and Transparent
Consulting doesn't just have to be affordable, relevant, and tailored, but also comprehensible and practical.
Collaboration and Training
My approach focuses oncollaborationwith the client andempowermentof the team, so that the project's outcome - a new corporate or brand strategy, digitalization, employer branding, a tailor-made social media strategy, a new homepage - can be successfully implemented and continued sustainably within the company. The result: improved competitiveness and employer attractiveness.
In this regard, I see myself aspart of the teamfrom the outset, immersing myself in your business for a period and working alongside you, ensuring that the clearaction recommendationsare always tailored and feasible for your business.
Sustainable Impact
With my great sympathy for dedicated and ambitious medium-sized businesses and my experience and expertise as a business consultant, I enable SMEs to access qualified and affordable consulting services tailored to their needs.
My consulting includesstrategic brand, communication, and performance consultingfor small and medium-sized enterprises, and I support your team in implementation for as long as needed until the processes are in place, without requiring extensive staff increases.
German
Native or bilingual
English
Fluent
Spanish
Fluent
Dutch
Conversational
Italian
Conversational
French
Conversational
Can work on-site
Hamburg (up to 50km)
Experience
- brandadapt | Beratung für Marke, Kommunikation & PerformanceFounderCONSULTING AND AUDITSAugust 2024 - Today (1 year and 10 months)Hamburg, GermanyStrategic brand, communication, and performance consulting for small and medium-sized enterprises with an annual turnover of at least 1 million Euros. The comprehensive and business-oriented strategic consulting is carried out in line with the respective structure and culture of my clients. My participatory approach ensures maximum transparency for my clients. My core offering includes the development of a brand and communication strategy and its sustainable, successful implementation. My consulting is particularly suitable for primarily operationally focused companies that have limited or no strategic resources. The investment in my consulting strengthens the competitiveness and employer attractiveness of my clients through clear direction, unambiguous action recommendations, guidelines, and enhanced future competence and orientation for internal resources.
- David Lloyd MeridianHead of Marketing GermanyNovember 2022 - July 2024 (1 year and 8 months)GermanyBrand and Performance Marketing, Acquisition and Lead Generation, Digital Marketing, Social Media & Influencer, Public Relations (Corporate, Brand and Product), Member Communication, Reputation Management, Corporate Sales and Business Development, Rebranding
- AspriaHead Of Marketing Germany (Interim)March 2021 - October 2022 (1 year and 7 months)GermanyBrand and Performance Marketing, Acquisition and Lead Generation, Digital Marketing, Social Media & Influencer, Public Relations (Corporate, Brand and Product), Member Communication, Reputation Management, Corporate Sales and Business Development, Rebranding
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Education
- MBA Business ConsultingHochschule Wismar2020Master-Thesis: Transformation in der Fitness- und Wellnessbranche im Spannungsfeld zwischen Megatrends & Wertewandel. Note: 1,2
- State Examination German Studies & Romance LanguagesHeinrich Heine University Düsseldorf1996Schwerpunkte Hispanistik, Deutsche Literatur
Certifications
- Future ManagementFOM | Zukunftsinstitut2024