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Martina CaneriMC

Martina Caneri

Marketing and Change

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Martina

Hello, my name is Martina.

Here is a summary of my skills and knowledge:

- I am familiar with various tools in several areas of IT, data analysis, and statistics: I have worked for 8 years with SQL, Excel, Access, and SPSS. I have worked for two years with Qliksense in BI. I have studied data science. I can both use these tools and train end-users.

- I have learned to work with different paces and in different contexts: I have been a statistician for academic research, an IT consultant, and a marketing assistant, before becoming a data analyst with a focus on marketing.

- I have developed flexibility and understanding regarding various departments and company cultures: I have lived in several countries, I speak 4 foreign languages fluently, I have worked with all hierarchical levels and in several company departments.

- I am attentive to client needs and very responsive.

With me, you will find: listening skills, a strong analytical mind, determination, and the ability to understand the requirements of different stakeholders involved in a project.

I look forward to putting my skills at your disposal
  • Italian

    Native or bilingual

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • German

    Basic

Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Toulouse (up to 10km), Annecy (up to 10km), Strasbourg (up to 10km)

Experience

  • Square Management
    Marketing and Change Senior Consultant
    May 2023 - April 2026 (2 years and 11 months)
    Paris, France
    SNCF Voyageurs – Digital Project Manager, 2024 – 2025
    Product Marketing & Digital Lead.
    • Management of digital projects related to international web & mobile customer journeys
    • Coordination between business, IT, UX, data teams, and international partners
    • Analysis of usage and support for customer journey evolution
    • Contribution to improving customer experience and adoption of new digital services
    • KPI monitoring and stakeholder support

    Rexel – IT & Data Migration Project Manager, 2023 – 2024
    Product & Data Project Manager.
    • Support for an IS and data transformation program
    • Structuring and improving data and reporting
    • Coordination between business and technical teams
    • User support in adopting new tools
  • Martina Caneri
    Professional Coach and Marketing & Change Consultant
    October 2021 - Today (4 years and 10 months)
    Paris, France
    • Coaching for managers and executives in professional development
    • Transition, leadership, and business creation coaching
  • MAISON&OBJET
    Data Analyst Project Manager
    LUXURY GOODS
    July 2016 - March 2021 (4 years and 8 months)
    Île-de-France, France
    Mission: data analysis with the goal of producing and disseminating information and recommendations necessary for the Marketing department and Management. Activities include:

    - Determination of KPIs and measurement of the performance of Marketing operations and other company departments;
    - Production of statistics for Marketing, Management, Sales, and the Press;
    - Implementation of Qliksense (BI), training, and company-wide deployment;
    - Modeling and machine learning (R and Python) for predictions and customer segmentation for recommendation emails;
    - Data quality.
    Data Analysis Qlik Sense SQL Microsoft Excel Training

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Education

  • Master's degree in Business Economics and Management
    University of Padua
    2010
    Marketing, Gestion d'entreprise, Stratégie, Statistiques, Comptabilité
  • Data Analysis
    Conservatoire National des Arts et Métiers
    2018
    Analyse de donnees, R, Machine learning, Réseaux de neurones, etc.

Certifications

  • Professional Coaching
    Linkup coaching
    2022

Skill set

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