About Martina
Italian
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Fluent
German
Basic
Experience
- Square ManagementMarketing and Change Senior ConsultantMay 2023 - April 2026 (2 years and 11 months)Paris, FranceSNCF Voyageurs – Digital Project Manager, 2024 – 2025Product Marketing & Digital Lead.• Management of digital projects related to international web & mobile customer journeys• Coordination between business, IT, UX, data teams, and international partners• Analysis of usage and support for customer journey evolution• Contribution to improving customer experience and adoption of new digital services• KPI monitoring and stakeholder supportRexel – IT & Data Migration Project Manager, 2023 – 2024Product & Data Project Manager.• Support for an IS and data transformation program• Structuring and improving data and reporting• Coordination between business and technical teams• User support in adopting new tools
- Martina CaneriProfessional Coach and Marketing & Change ConsultantOctober 2021 - Today (4 years and 10 months)Paris, France• Coaching for managers and executives in professional development• Transition, leadership, and business creation coaching
- MAISON&OBJETData Analyst Project ManagerLUXURY GOODSJuly 2016 - March 2021 (4 years and 8 months)Île-de-France, FranceMission: data analysis with the goal of producing and disseminating information and recommendations necessary for the Marketing department and Management. Activities include:- Determination of KPIs and measurement of the performance of Marketing operations and other company departments;- Production of statistics for Marketing, Management, Sales, and the Press;- Implementation of Qliksense (BI), training, and company-wide deployment;- Modeling and machine learning (R and Python) for predictions and customer segmentation for recommendation emails;- Data quality.
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Education
- Master's degree in Business Economics and ManagementUniversity of Padua2010Marketing, Gestion d'entreprise, Stratégie, Statistiques, Comptabilité
- Data AnalysisConservatoire National des Arts et Métiers2018Analyse de donnees, R, Machine learning, Réseaux de neurones, etc.
Certifications
- Professional CoachingLinkup coaching2022