About Martina
German
Native or bilingual
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- D'SignerinFreelance UX ConsultantDIGITAL AND ITOctober 2025 - Today (9 months)Berlin, GermanyLeadership & Development of Design Teams• Coaching and career development of designers• Introduction of peer review processes, career framework, and onboarding processesTools• Consulting & conceptual support in Service Design, UX, and product issues (project-based)• Deep dive into strategic fields: UX Strategy, Organizational Design, UX Maturity
- USU GmbH,Chief UX Team LeadSOFTWARE PUBLISHINGApril 2020 - September 2025 (5 years and 5 months)Berlin, Germany• Building and further developing the company-wide UX function into a team of 10 designers, including establishing clear roles, mentoring structures, and quality governance for the enterprise product lines of the portfolio• Defining and operationalizing the UX Strategy and governance across the entire product landscape for better alignment between Design, Product Management, and Software Engineering• Initiating and introducing a company-wide Design System as a binding standard for digital products to increase consistency and efficiency• Building scalable research operations, including systematic UX research programs and an external participant pool (friendly user pool) to establish continuous discovery• Reducing time-to-market by 25% through the integration of UX practices into the workflows of product teams• Contributing to an increase in Net Promoter Score by approx. 10 points by incorporating user insights into decision-making processes• Study (Quantitative survey on 115.de) and webinar "OZG - What citizens expect from digital services"• Study (survey and interviews) and presentation at USU E Government 2022 on the topic "Authority 2.0: Is your specialist application ready for the digital world?"
- Familie Redlich AG,Senior UX DesignerDIGITAL AND ITNovember 2018 - April 2020 (1 year and 5 months)Berlin, Germany• Responsibility for the UX concept and the experience strategy of the Johanniter web portal, as well as aligning user needs and organizational goals• Planning and moderating stakeholder workshops to promote informed decisions• Contributing to winning several public sector pitches through strategic UX concepts• Mentoring junior UX designers and supporting their professional development
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Education
- UX Management CertificationIxDF2021Zertifizierung UX-Management
- Service Design CertificationIxDF2021Zertifizierung Service Design