Marti Bertran

I am a freelance consultant specializing in Go-to-Market, B2B sales, business development, and commercial expansion in Spain.

I help startups, SMEs, and growing companies, both national and international, to define, launch, and scale their commercial strategy. I can integrate as a GTM consultant, external sales manager, or Fractional CSO, combining strategy and execution.

My main areas of expertise are:

• Go-to-Market and entry into Spain: definition of ICP, segmentation, value proposition, market validation, adaptation of the sales pitch, and development of the first clients and channels.

• Commercial management and scaling: design of the sales strategy, definition of objectives, KPIs, forecasting, team structure, roles, commissions, and follow-up cadences.

• Processes and sales operations: creation of playbooks, scripts, sequences, qualification methodologies, reporting, and CRM optimization, especially HubSpot.

• Team training: onboarding of new sales representatives, training in prospecting, discovery, demos, objection handling, negotiation, and closing, as well as coaching and call reviews.

• B2B cold calling and inbound sales: account identification, contact with decision-makers, qualification, meeting generation, and conversion of outbound and inbound opportunities.

• High-Ticket Closing: closing of consultative sales and high-ticket operations, negotiation, and objection management until the final decision.

I can take on a specific part of the process or lead the entire sales cycle: strategy, prospecting, qualification, meetings, demos, follow-up, negotiation, closing, and team development.

I work with a practical, direct, and results-oriented approach. I am particularly suited for projects that need to open markets, scale their teams, professionalize processes, and build a replicable sales system.