Martial Cauvin

Management of an e-commerce site (Prestashop) with over 10,000 references and 1 million visitors per year. SEO analysis and improvements (+1400 keywords in Google's top 3), creation and management of product sheets, content creation (e-commerce, blog, and social media), mailing (+25,000 customers subscribed to newsletters), technical tests and audits, improvement of the customer purchase journey, Google Ads management (€1k/month), link building, reputation management, team management and training on digital tools (10 employees), supplier relations management.

Management of a portfolio of over 250 clients (VSEs/SMEs): analysis of banking flows related to customer loyalty (RFM method), implementation of personalized loyalty programs, quarterly performance reports with action plan proposals. Participation in various projects: web callback, mystery shopping…

Seasonal work to strengthen the permanent instructor team: Welcoming and managing groups of children and adults (maximum 15 participants or 10 boats). Introduction to sailing, sensations, and improvement of sporting performance through animation and technical exercises. Equipment maintenance: equipment repairs, inventory operations. June 2014 – Rental Desk Manager: customer relationship management, customer loyalty development, billing.