Marthe Lacoste

With a solid experience in the retail and cosmetics sector, I support brands as an independent consultant in strategic marketing and communication strategy.

My various experiences have led me to work on both global and local positions, allowing me to have a complete understanding and mastery of how a brand works: from the global marketing strategy to the implementation of marketing plans.

My approach combines a strategic vision with operational skills. This allows me to understand the company's problems while keeping the business reality in mind and proposing innovative and concrete solutions.

Here are the different areas of expertise in which I can support you:

- Marketing strategy: brand positioning, competitive and prospective intelligence, strategic plans, trade marketing, 360 plans (Merchandising, CRM, Training, Promotions...)

- Communication strategy: press relations, media, influence, social media

- Omnichannel strategy

I would be delighted to discuss your challenges and put my skills at the service of your business!

Marthe