Freelancer profile translated to English.
Back to original languageAbout Marthe
I support companies, media, and impact-driven organizations in building and evolving their brand identity, by combining editorial strategy, internal communication, and visual content creation.
With a background in demanding fields (luxury, industry, consulting), I have developed a comprehensive approach to communication, at the crossroads of:
• Brand Strategy: DNA, positioning, messaging, tone, public perception
• Internal and Employer Communication: key messages, engagement tools, expertise valorization
• Visual & Editorial Content Creation: print, digital, video, educational, UX-UI
I currently work part-time or on a project basis, alongside consulting firms, media outlets, large organizations, startups, or associations, on issues related to external communication, employer branding, content design, or 360° branding.
✔️ Analytical & Synthesis Skills
✔️ Sense of Image & Message
✔️ Transversal, Committed & Structured Approach
📩 Let's discuss your external and internal communication projects or brand strategy.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- ANGABrand Identity ConsultantARCHITECTURE AND URBAN PLANNINGNovember 2025 - November 2025Paris, FranceThe young startup ANGA, after 4 years of strong growth, called on me to support, clarify, and structure their thinking around their brand identity. My mission consisted of:
- Design/production of a questionnaire for the partners, adapted to ANGA's specific needs.
- Preparatory analysis/synthesis.
- Development of the content for the Strategic Alignment workshop. Eliciting the desires/needs of each partner, followed by analysis and positioning of the ANGA brand: Topics covered include (Desires & Motivation - Values & Mission - Vision & Ambition - Current Perception - Strengths / Differentiation / Weaknesses - Positioning & Promise - Products & Value Proposition - Target Audiences & Market).
- Facilitation of the workshop over several half-days: Brand Identity, Strategic Alignment.
- Production of a summary document, in which the results of the work done together are organized and presented. This document serves as a strategic guideline, which ANGA can refer to at any time, for both important decision-making and the development of its communication.
- Development of a complementary module for ANGA to continue moving forward outside the workshop: Communication Pillars.
- LES LUEURS (média numérique)Art DirectorPRESS AND MEDIANovember 2023 - February 2024 (3 months)Paris, FranceResponsible for creative strategy & operational implementation
- Design and production of visuals for digital campaigns.
- Design and production of internal and external communication materials
- Photo shoots, retouching, distribution
- Association WALEditorial Strategy and Public Communication OfficerCIVIC AND SOCIAL ORGANIZATIONSJune 2023 - November 2025 (2 years and 6 months)Paris, France
- Management of the editorial strategy on a highly sensitive subject, requiring precision, neutrality, and caution.
- Design and dissemination of multi-channel materials (videos, visuals, educational campaigns) for various audiences.
- Field capture (events, interviews, photo/video reports).
- Definition of key messages, messaging, and positioning on a complex social issue.
- Execution of thematic digital campaigns (prevention, awareness, engagement).
- Editorial management of social media, managing tone, narrative framework, and institutional posture.
- Simplification of delicate societal issues to ensure understanding, non-stigmatization, and consistency of discourse.
- Photo shoots, retouching, editing, distribution.
Recommendations
Be the first to recommend Marthe
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Graphic Designer DiplomaFrançoise Conte2005Dessin, graphisme, infographie, couleur, book tendance, création et composition de motifs pour tous supports
- MASTER 2: Communication Strategy, Brand Identity, and Art DirectionIntuit lab2022Identité de marque, Stratégie, Motion design, UX - ui design, Design éditorial, Design graphique, typographie, Sémiologie.. Une formation dense et intense pour balayer et approfondir toute la palette de compétences indispensable pour une vision à 360 en terme de communication. Et forger un regard créatif et dynamique soutenu par une réflexion structurée