MRFreelancer profile translated to English.
Back to original languageAbout Martha
Born in São Paulo, I obtained a Bac+4 in Communication & Marketing there, and began my career in advertising agencies and at Itaú, the largest Brazilian bank.
Arriving in Paris in 2009, I worked at Sephora, then obtained a Master's degree in Luxury Brand Management (INSEEC Paris) before joining Louis Vuitton, first in Northern Europe marketing in Paris, then in Brussels as Clienteling Manager for Benelux & Nordics.
In 2016, I continued my international career in Amsterdam, as Marketing Director for Montblanc (Richemont group). Returning to Paris in 2018, I joined La Vallée Village (Value Retail) as Brand Marketing Manager.
As an entrepreneur, I then launched a natural CBD brand, and in 2022, took over the development of a luxury hotel and restaurant network in Brazil.
Today, I offer my freelance services for marketing, communication, branding, storytelling, and business development assignments – with a strategic, creative, and results-oriented approach.
Portuguese
Native or bilingual
Spanish
Native or bilingual
Italian
Fluent
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Charme AtinsInternational Business Development ManagerJuly 2024 - Today (1 year and 11 months)Atins, MA, BrazilConsultant in communication & international business development – Luxury Hospitality | BrazilI support a high-end hotel and restaurant network in their international outreach strategy, in Atins, at the gateway to the Lençóis Maranhenses.I manage all external communication actions, in French, English, and Portuguese:✦ Multilingual translations & storytelling✦ Creation of visual and editorial content✦ Organization of events and press relations✦ Development of partnerships & influence strategy✦ Commercial representation & international client managementMy mission: to enhance the identity of the establishments I represent and create lasting bridges between them and travelers from around the world.
- EBSCO Information ServicesMarketing Manager Spain, Portugal & BrazilFebruary 2024 - June 2024 (4 months)Marketing Manager – EBSCO Information Services | Portugal & BrazilAt EBSCO, a global leader in providing digital resources for libraries and institutions, I ensured the strategic adaptation of global marketing to Portuguese-speaking markets.My responsibilities included:✦ Localization of international marketing campaigns (translation, cultural adaptation, targeting)✦ Organization of professional events and webinars✦ Creation of communication materials for sales teams✦ Development of sales and customer awareness campaigns✦ Design of educational and promotional presentationsMy role combined strategic vision, pedagogical skills, and a deep understanding of local market needs.
- TUDO BEM PARISCo-FounderNovember 2020 - February 2022 (1 year and 3 months)Founder – TUDO BEM PARIS | Natural CBD OilsAt TUDO BEM PARIS, a brand committed to the Brazilian lifestyle, I managed the development from A to Z, from identity creation to growth strategy.My missions:✦ Business development & brand strategy✦ Partnerships, prospecting & press relations✦ Design of marketing campaigns & content creation (editorial & visual)✦ Organization of photoshoots, storytelling & art direction✦ Packaging design, branding & customer experienceThis project allowed me to implement a global vision, combining creativity, strategy, and execution, while developing a meaningful brand.
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Education
- Master's degree, Luxury Brand Management - Hospitality & Wine - Paris, FranceINSEEC U.2013Master's degree, Luxury Brand Management - Hospitality & Wine - Paris, France
- Extension Course "A Sustainable Brazil", Sustainability & PoliticsUnifesp - Universidade Federal de São Paulo2018Extension Course "Um Brasil Sustentável", Sustainability & Politics