Freelancer profile translated to English.

Description

Hello! I'm Martha,

I am a digital product and strategy designer with over 10 years of experience, holding a degree in design. I have collaborated with prominent brands such as Inditex, Lidl, FCB, Airzone, and Carrefour, as well as working with startups, where I have created methodologies, workflows, and conceptualizations for various digital applications and tools.

My focus is on creating impactful and effective digital experiences. I excel at integrating data strategies into design, working closely with Data teams to optimize decision-making.

My experience ranges from initial conceptualization to final implementation, ensuring consistency and fluidity in every project. I have contributed to the success of major brands by creating efficient workflows and implementing digital strategies that enhance user interaction and brand visibility in the digital environment.

As a dedicated professional, I stay updated with the latest trends and technologies in digital design. My goal is to exceed my clients' expectations by providing creative and functional solutions that drive growth and excellence in the digital realm.

I would be delighted to meet you!!

Industry field of expertise

Languages

English
Conversational
Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Realnaut
Lead Product Designer
April 2023 - August 2024 (1 year and 5 months)
Madrid, Spain
• Management of internal and external digital products.
• Creation of methodologies, career plans, and design team management.
• Design of corporate identity, corporate website, brand manual, iconography, and product infographics.
• Creation of an updated design system, using variables and tokens.
Garaje de ideas
Strategic and Product Designer
January 2023 - April 2023 (3 months)
Madrid, Spain
• Management of digital products, creation of methodologies and career plans.
• Lead designer for clients: Fútbol Club Barcelona, Lidl, and Airzone.
• Creation of a design system.
Redbility
Strategic and Product Designer UX/UI
February 2022 - January 2023 (11 months)
Madrid, Spain
UX consulting primarily for INDITEX client, internal control of web products, supply chain, promotion management, ranking, retail management, and supplier alerts and billing applications.
• Conceptualization and user testing.
• Product validation with client and users.
• Documentation and application of the design system.
• Design team management.
• Support for the development team during design implementation.