Marta Turc

I led all marketing campaigns for EMEA with a focus on lead generation, brand positioning, and performance, achieving 80% growth in the marketing database and a 25% year-on-year increase in sales. I launched the affiliate program, which accounted for 15% of new customer acquisition, and oversaw the agency transition. I developed and executed go-to-market strategies with sales and product teams, driving over 10 successful seasonal launches. I managed the marketing calendar, CRM flows, internal communications, and reporting across web, email, social media, SEM, affiliate, and retail channels. I led brand health analysis, managed a team of 5 people and various agencies, and defined and optimized the annual marketing budget. Reported directly to the CEO.

I led the strategy and delivery of campaigns for EMEA e-commerce, coordinating digital marketing strategy on marketplaces like Zalando and Amazon, and planning the annual digital and social marketing calendar. I actively participated in the launch of e-commerce for the EMEA region, managing and executing content updates on e-commerce channels, social media, and pure players. I developed and implemented the affiliate program, coordinated all digital marketing campaigns, and managed the execution of marketing emails. I measured and reported performance through KPIs, analyzing the consumer journey and needs to identify growth opportunities, new trends, and content ideas. I also provided support in communication and public relations.

I led the marketing strategy, reporting management, and budget for the group's brands (Reebok Iberia, Yeti Spain, and Hurley EMEA), directing a team of internal and external collaborators.