About Marta
French
Native or bilingual
English
Fluent
Portuguese
Native or bilingual
Spanish
Conversational
Experience
- Ecole des minesAdjunct ProfessorEDUCATION AND E-LEARNINGMarch 2023 - Today (3 years and 3 months)Paris, FranceTheoretical and practical courses on introduction to HTML, CSS, and JavaScript languages. Training students on the basics of web development, with a focus on creating interactive web pages and applying good coding practices."
- Marta SilvaSEO ConsultantCONSULTING AND AUDITSDecember 2022 - Today (3 years and 5 months)Paris, FranceSupporting VSEs and SMEs in their website creation and optimization projects.
- Conducting comprehensive SEO audits (technical, content, link building) to identify improvement opportunities and ranking obstacles.
- Implementing tailor-made SEO strategies, adapted to each client's needs and objectives, with a focus on on-site optimization (improving meta tags, site structure, technical performance) and off-site optimization (managing link building and acquiring quality backlinks).
- Regularly monitoring performance through analytical tools (Google Analytics, Search Console) to adjust actions and ensure optimal ROI.
- Creating SEO-optimized content, ensuring the integration of relevant keywords and editorial quality.
- Managing link building campaigns to improve site authority and strengthen their position on search engines.
- MeilleurtauxJunior SEO SpecialistJune 2022 - December 2022 (6 months)Monitoring the SEO strategy for the sites: meilleutaux.com; energie.meilleurtaux.com and banque.meilleurtaux.com.
- On-page, off-page, and technical optimizations
- Analysis and monitoring of keyword rankings
- Optimization of title, meta, and Hn tags
- Cold content: brief creation;
- Hot content: sourcing and publishing news (focusdiscover);
- Weekly reporting;
- Popularity audits
- Link building
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Education
- Master of ScienceINSEEC MSc & MBA2022Master of Science - MSc 2 Marketing Digital & E-business
- Master - Corporate CommunicationsKingston University2015Master - Corporate Communications