Description

Passionate about digital marketing,with experience as a market analyst at GfK, I've honed skills in data analytics and KPI management. Now I'm a freelance marketing communication consultant for diverse European clients such as ASICS Europe in Amsterdam offering expertise in Social Media Management, SEO & SEM, content creation, email marketing, website design and optimization.

Industry field of expertise

Languages

Italian
Native or bilingual
English
Fluent
French
Conversational
Spanish
Conversational

Workplace preferences

Can work on-site

The Netherlands (up to 50km)

MS Digital Solutions
Marketing Specialist
DIGITAL AND IT
January 2024 - Today (2 years and 5 months)
The Netherlands, Netherlands
Since January, I have been diligently working on my entrepreneurial idea and investing in myself and my skills. This dedication has led me to officially become a freelancer in Belgium as of June.
I’m now a freelance marketing communications specialist, offering expertise in Social Media Management, SEO & SEM, content creation, email marketing, website design and optimization, and analytics/reporting. My focus is on enhancing brand visibility and engagement through tailored digital marketing solutions.

My website: https://linktr.ee/ms.digitalsolutions
GfK
Market Analyst
DIGITAL AND IT
May 2022 - December 2023 (1 year and 7 months)
Belgium, Belgium
Managing a portfolio of FMCG clients by extracting added value from the existing GFK database.
Providing insightful analyses to support the daily business of clients such as Ferrero, P&G, Unilever and Mars.
Main skills: analysis of data through the GFK tools, finding insights and trends and making them understandable to clients, KPI management
MPS Consulting
Digital marketing insight analyst
DIGITAL AND IT
October 2021 - April 2022 (6 months)
Milan, Italy
Supported the development of marketing and communications insights, with the aim to build brand awareness to help generate business leads. Managed the SEM and project management campaign. Measuring and reporting on the performance of digital marketing campaigns for B2B and B2C.
Main skills: analysis of data from Google Analytics, Mailchimp and Power BI, Project Management

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Master's Degree in Marketing Psychology and Consumer behavior
University Cattolica del sacro cuore
2020
Marketing and consumer psychology
Bachelor's Degree in Psychology
Milano Bicocca University
2018
Psychological Sciences and Techniques

Marta Santoni

Digital marketing and market analyst

About Marta

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