Marta Ruiz Del Castillo

Full management of the Production, Logistics, and E-commerce department, reporting to management. Management and negotiation with national and international suppliers. Planning and tracking of orders, control of production deadlines and costs. Stock control, inventories, and product rotation. Coordination with warehouse, transport, and logistics operators. Management of B2C and B2B shipments, incidents, and returns. Supervision and optimization of the online store (Shopify). Improvement and standardization of operational processes to ensure efficiency and scalability. Support for digital sales and alignment with commercial strategy. Constant focus on customer experience and fulfillment of operational KPIs.

Design of visual and audiovisual pieces for Social Media in the national and international markets such as Italy, Portugal, and France using Adobe Creative. Benchmarking. Redesign of feeds in the aforementioned countries to improve brand image and obtain greater visibility. Creation of promotional banners, flyers, and Newsletters.

Management, planning, and publication on social networks. Editing and publishing email marketing through the Klaviyo platform. Management of the online store via Shopify. SEO and SEM positioning through Google Analytics. Creation of the brand's communication and marketing strategy: storytelling. Creation of own campaigns, both organic and paid. Brand shooting and styling. Content creation for different platforms. Implementation of the strategy on Platforms and Applications, increasing visibility, driving sales, and improving brand image. Coordination with physical sales channels. Web customer service. KPI measurement. Coordination and monitoring of the Marketing team.