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Marta RojasMR

Marta Rojas

Impact Communications Strategist

€490/day
Barcelona, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marta

Content, branding, business development, and strategic alliances specialist with a focus on sustainability, culture, and inclusion.

For over 10 years, I led global communication and strategic alliances at the United Nations, with the SDG Action Campaign and UNDP, coordinating narratives, campaigns, cultural programs, and collaborations that mobilized millions of people at high-level summits, global festivals, grassroots campaigns, and creative experiences worldwide. Prior to the United Nations, I worked with MIT Technology Review on developing its global brand and community, particularly in Europe and Latin America.

My role involved working cross-functionally between institutional teams, media, artists, technologists, activists, and brands.


I now collaborate with international organizations, governments, cultural institutions, film and music festivals, creative studios, purpose-driven brands, and artistic communities to bring ideas to life that connect deeply and sustain attention and long-term impact. I advise on inclusion and sustainability, institutional alliances, creativity, and internal and external impact communication.

From conceptualization to execution and campaign design, identity transformation, branding and content, and the creation of online and offline community experiences and events... my international experience has allowed me to work in diverse environments, bringing a global perspective that enriches every project.

I firmly believe that true transformation is born from authentic connections and relationships based on trust and value alignment.

My mission is clear: to apply everything I've learned to drive communication and business strategies that connect, transform, and empower every individual and organization I collaborate with.
  • German

    Native or bilingual

  • Spanish

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Barcelona (up to 50km)

Experience

  • Freelance
    Consultant
    CULTURE
    January 2025 - Today (1 year and 5 months)
    For the past year, I have dedicated my time and energy to working on projects with or seeking purpose and a more real, sustainable, and positive impact. As a consultant, I help professionals, companies, and organizations redefine their mission and identity, build teams and programs sustainably and inclusively, and communicate effectively with their collaborators and audiences.

    Ways to work with me:

    Impact Communication Strategy & Content Creation
    I help organizations redefine their identity, purpose, and brand, creating tailored communication strategies and infrastructures that align with their needs and generate authentic connection with their audience.

    Alliances, Collaboration & Community Building
    I help companies expand and consolidate their network and profitability through research, intermediation, and the development of strategic collaborations and sponsorships.

    Experiences and Learning Programs
    I facilitate high-impact workshops, programs, and experiences that help individuals and teams connect with their intuition, build effective rituals, increase trust, and bring beauty, joy, and connection with nature into our businesses and lives.

    Writing, Talks & Debates
    I create content that resonates with the audience and lead reflective conversations and talks to fuel curiosity and broaden our understanding of how to live and do business in connection with nature, diversity, creativity, and love.

    As a purpose coach, I also work 1:1 with a very small number of individuals, using intuitive tools to help you discover your unique combination of strengths, priorities, and goals, find your true purpose, and lead a more fulfilling, beautiful, and satisfying life.
  • United Nations SDG Action Campaign
    Communications and Partnerships Lead
    January 2017 - December 2022 (5 years and 11 months)
    Berlín, Germany
    Lead for Communications and Creative Partnerships UN SDG Action Campaign, UNDP

    - Design and execute communication strategies across platforms
    - Lead creative partnership strategy, identify and nurture partnerships, private sector, donors, KOLs
    - Lead multi-stakeholder programs and communications strategies, development, implementation, monitoring and evaluation.
    - Develop and oversee content development - media articles, narratives, social media, multimedia - and media management
    - Coordinate high-impact events on global stages and UN moments including Global Festival of Action, UN Climate Conference, UNGA, WoW Gala, Rock in Rio, PS, Triennale, the Olympics
    - Develop and facilitate communications trainings and workshops
    - Position the campaign within key networks and audiences, strengthen stakeholder relations
    - Lead the communications teams and external agencies


    Key Achievements: First sustainable NFT collection, launched SDG Allies program Awarded best use of AR for impact by German Media Awards Grown global community from thousands to millions One of UN socials most viral moments with #TurnItAround 10+ funding and strategic partnerships (Meta, Google, Wow, IPC).
  • Xailabs,
    Partnerships and Communications Consultant
    January 2016 - September 2016 (8 months)
    Berlín, Germany
    - Develop and spearhead the execution of a rebranding and communications strategy, digital presence and socials
    - Identify new partnerships, support the board in business development strategy, conduct research and due diligence, create briefings, and handle client communications.
    - Manage online and internal communication tools and content.
    - Collaborate with various teams to aid in the creation of diverse interactive and multimedia products

    Key Achievements: Awarded most innovative use of digital media (GM Awards) Secured three new contracts with top technology firms Successfully launched and managed new web and mainstreamed new internal communication channels

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Education

  • Master of Business Administration
    Universidad Menéndez
    2011
    Master of International Business Administration
  • (MA)
    Universidad Complutense de Madrid, UCM
    2009
    (MA)

Skill set

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