About Marta
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Experience
- MartaRguezRuizSenior Consultant and LecturerJanuary 2025 - Today (1 year and 5 months)Business strategy, marketing, communication.Lecturer in Artificial Intelligence applied to business, strategy, productivity, organizational management, marketing, and communication.
- Landmar HotelsMarketing and Communication DirectorTRAVEL AND TOURISMDecember 2023 - December 2024 (1 year)Focus on brand development and positioning, attracting new audiences, and customer loyalty.Highlights:- Increase in direct web sales by up to nearly 50%.- Global brand repositioning, orienting strategy towards attracting a younger audience.- Development of local reputation and positioning strategy.- Leadership of the Marketing and Communication team.- Marketing strategy management.- Collaboration with the sales department to open new markets and segments.
- Plátano de CanariasDigital Marketing and Communication DirectorAGRICULTURESeptember 2016 - December 2023 (7 years and 3 months)Focus on working on consumer loyalty and differentiation from competitors, achieving category demand expansion, increased brand awareness and valuation, and sales growth relative to production.Highlights- Management of budgets over €6M. Increase in brand awareness up to 95%.- 15% growth in sales and €400M in revenue.- Over 300% growth in digital presence, achieving an EFI award for best digital action in 2021.- Analysis, planning, and management of the brand's marketing and communication strategy.- Management of advertising and communication budgets.- Coordination of agencies and external suppliers: Creative agency, media agency, communication agency, digital agency. Management and coordination of campaigns on TV, radio, point of sale, outdoor, print, and digital media, and influencer marketing.- Leadership of special actions: Inditex (PdC Zara product 2018, PdC Pull and Bear line 2022), Masterchef, Atresmedia, Tourism of the Canary Islands.- Sponsorships: Pedri, Spanish National Football Team, Mireia Belmonte, Hnos Torres, etc. - Event organization: fairs, press conferences, influencer events.- Crisis management: eruption of the La Palma volcano, which affected 20% of production.- Management of European promotion programs.
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Education
- Experto en Agiley ScrumUniversidad Europea2023Experto en Agiley Scrum
- Máster en Marketing estratégico y digitalIE Business School,2021Máster en Marketing estratégico y digital