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Marta Rodríguez RuizMR

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Freelancer profile translated to English.
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About Marta

How do you ensure your brand is not only recognized but also stays in the minds and hearts of your customers?
That's the question I've been answering for over 15 years as a marketing and communication professional. I've had the privilege of leading strategies that have not only generated impactful results but have also transformed how brands connect with their audiences.

In my role as Marketing and Communication Director, I've managed budgets exceeding 6 million euros, achieving milestones such as a 95% increase in brand awareness and a 15% growth in sales for high-impact brands like Plátano de Canarias and Landmar Hotels. I also led digital transformation, increasing their online presence by over 300% and earning industry-leading awards, such as the Eficacia Award for best digital action.

But beyond the numbers, what inspires me most is the challenge of building human brands that speak with honesty and align with consumer values.

Today, I help companies and entrepreneurs design marketing and communication strategies, and personal branding strategies that connect with their audiences, utilize innovative tools like artificial intelligence, and generate real, lasting impact. I focus on strategic and digital marketing, seeking solutions that not only solve problems but also drive brand growth and visibility.

Would you like to talk about building strategies that make your brand shine?
I'm passionate about what I do and love to help, so don't hesitate to ask me. Write to me, I'll be delighted to explore new horizons.

I firmly believe that marketing is not just about selling; it's about telling stories that connect, inspire, and transform.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • MartaRguezRuiz
    Senior Consultant and Lecturer
    January 2025 - Today (1 year and 5 months)
    Business strategy, marketing, communication.
    Lecturer in Artificial Intelligence applied to business, strategy, productivity, organizational management, marketing, and communication.
  • Landmar Hotels
    Marketing and Communication Director
    TRAVEL AND TOURISM
    December 2023 - December 2024 (1 year)
    Focus on brand development and positioning, attracting new audiences, and customer loyalty.
    Highlights:
    - Increase in direct web sales by up to nearly 50%.
    - Global brand repositioning, orienting strategy towards attracting a younger audience.
    - Development of local reputation and positioning strategy.
    - Leadership of the Marketing and Communication team.
    - Marketing strategy management.
    - Collaboration with the sales department to open new markets and segments.
  • Plátano de Canarias
    Digital Marketing and Communication Director
    AGRICULTURE
    September 2016 - December 2023 (7 years and 3 months)
    Focus on working on consumer loyalty and differentiation from competitors, achieving category demand expansion, increased brand awareness and valuation, and sales growth relative to production.
    Highlights
    - Management of budgets over €6M. Increase in brand awareness up to 95%.
    - 15% growth in sales and €400M in revenue.
    - Over 300% growth in digital presence, achieving an EFI award for best digital action in 2021.
    - Analysis, planning, and management of the brand's marketing and communication strategy.
    - Management of advertising and communication budgets.
    - Coordination of agencies and external suppliers: Creative agency, media agency, communication agency, digital agency. Management and coordination of campaigns on TV, radio, point of sale, outdoor, print, and digital media, and influencer marketing.
    - Leadership of special actions: Inditex (PdC Zara product 2018, PdC Pull and Bear line 2022), Masterchef, Atresmedia, Tourism of the Canary Islands.
    - Sponsorships: Pedri, Spanish National Football Team, Mireia Belmonte, Hnos Torres, etc. - Event organization: fairs, press conferences, influencer events.
    - Crisis management: eruption of the La Palma volcano, which affected 20% of production.
    - Management of European promotion programs.

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Education

  • Experto en Agiley Scrum
    Universidad Europea
    2023
    Experto en Agiley Scrum
  • Máster en Marketing estratégico y digital
    IE Business School,
    2021
    Máster en Marketing estratégico y digital

Skill set

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