Freelancer profile translated to English.
Back to original languageAbout Marta
Business Manager (+3 years of experience), specializing in eCommerce, managing client accounts with annual billing of €1M - €1.5M, optimizing growth and profitability strategies. Management of digital channel budget of +€10K monthly.
Eight years of experience in digital marketing, influencers, and branding, and a solid track record leading communication and performance strategies in lifestyle. Additionally, I have been responsible for coordinating needs with suppliers for the stocking of e-commerce, keeping in mind the timings for peak sales periods. I have also been responsible for organizing fairs, fashion shows, and events in the lifestyle sector, coordinating and supervising audiovisual media, among other responsibilities.
More than 3 years as an associate professor of digital planning and advertising companies at URJC.
English
Conversational
Spanish
Native or bilingual
French
Fluent
Remote only
Primarily works remotely
Experience
- DFRNT CoffeeDIRECTOR OF ECOMMERCE AND CMOMay 2025 - Today (1 year and 3 months)Definition of the global e-commerce and marketplaces strategy - €1.5M annual GMVDevelopment and monitoring of budgets (€240K/annual) and promotion of digital channel growth, profitability, and expansion.Sales, stock, and KPI analysis to optimize conversion, catalog profitability by channel, and decision-making by market. Direct reporting to the CEO.Definition and planning of strategies, actions, and key messages by lifecycle and product visibility (web, CRM, and paid).Leadership and coordination of multidisciplinary internal teams (purchasing, IT, operations, customer service, Paid, and CRM) and agencies, ensuring efficient execution aligned with business objectives.Optimization of user experience and conversion funnel (CRO/UX and customer service), identifying customer journey friction points and coordinating the implementation of data-driven improvements.Key achievements: Sustained growth of +256% and profitability of +320%:✅ Defining brand positioning with key messages according to customer phase✅ Optimizing AOV by +30% through cross-selling, upselling, and visibility strategies or designing key product formats with higher average ticket✅ Designing subscription actions and visibility loyalty programs across different channels, improving customer retention by +259%, impacting recurring revenue by +372%✅ With active consumer listening and improvements in data and PDP, I have reduced returns by 50%
- FiftyxBusiness Manager and Product Manager ecommerceDecember 2023 - June 2025 (1 year and 6 months)Business Manager (+2 years of experience), specializing in eCommerce, managing client accounts with annual billing of +€1M, optimizing growth and profitability strategies. More than 7 years in digital marketing: performance, branding, and social media.- Definition and execution of growth marketing strategies, conversion rate optimization (CRO), and performance media in Paid Media and email marketing.- Product Manager: market and customer analysis, definition, and launch of digital products.- Digital channel budget management; +€10K monthly- ROAS and CAC optimization, managing investment budgets in Meta Ads, Google Ads, TikTok Ads, and email marketing.- Analysis and reporting of key business KPIs, proposing data-driven improvements.- SEO & Content Strategy: planning of content on the website, blog, and social media to increase organic traffic and conversion.- Coordination of multidisciplinary internal teams for optimal e-commerce management: conversion optimization, user experience (UX/UI), and sales funnel improvement.- Client coordination for strategy implementation and logistical control of stock and returns.
- Apadrinaunolivo.orgMarketing and Communication ManagerE-COMMERCEJune 2022 - Today (4 years and 2 months)Madrid, Spain- Plan Marketing and Communication strategy with the Directorate- Social Media strategy management- Creation of quality content oriented towards SEO strategy- Design and layout of communication elements (emailings, ads, banners, etc.)- Media relations- Execution of email campaigns and definition of journeys for customer acquisition and retention- Execution of planned campaigns- Keep the company website and various online portals updated.- Continuous market research (competitors, products, trends, etc.)- Organization and management of events (corporate image, stands, organization of material and samples for trade fairs, press releases)- Preparation of monthly Marketing reports from different platforms. Evaluating actions and measuring results, proposing corrective actions if necessary.- Liaison with technical and business teams within the company. Requesting improvements, reviewing requests, and assisting in planning campaign launches and other internal projects.- Liaison with agencies and other external teams of the company if projects are not handled internally.
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Education
- Degree in Advertising and Public RelationsUniversidad Rey Juan Carlos2015
- Advanced Course in Fashion and Luxury Marketing and CommunicationRevista ELLE & Universidad Complutense2017