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Marta Muñoz CadalsoMM

Marta Muñoz Cadalso

Senior CRM Consultant | Marketing Automation

€200/day
Madrid, ES
3-7 years
Email marketing
CRM
Adobe Campaign
Data Analysis
Marketing

Average response time: 1 hour

Freelancer profile translated to English.
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About Marta

Hello! I'm Marta, a CRM consultant and marketing automation specialist with over 4 years of experience transforming data into profitable and automated communication strategies.

My daily work involves bridging the gap between business and technical execution. I have worked on optimizing complex Salesforce and Adobe ecosystems (including AEM) in highly regulated and demanding sectors such as banking and pharmaceuticals.

How can I help you as a freelancer?
  • Technical Architecture and Implementation: Configuration and optimization of Adobe Campaign (Classic/Standard) and data architectures.
  • Multi-channel Strategy: Creation and deployment of high-frequency automated flows (Email, SMS, CRM).
  • Advanced Segmentation and SQL: Deep data analysis using PL/SQL to reach the right audience.
  • CRM Migrations and Transitions: Technical management of migrations from proprietary systems to leading market tools.
I work under Agile methodologies (JIRA), speak fluent English, and adapt quickly to multidisciplinary teams. If you're looking to optimize your conversion rates and automate your campaigns without losing control of your data, let's talk!
Banking and Financial Services
Pharmaceuticals

  • English

    Native or bilingual

  • French

    Conversational

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Unicaja /
    CRM Consultant
    January 2024 - Today (2 years and 5 months)
    Scalian, BU, Belgium
    Lead the end-to-end technical execution of Adobe Campaign architectures, ensuring seamless integration with existing banking data structures. Orchestrate cross-functional campaign strategies, utilizing AEM (Adobe Experience Manager) for content delivery and asset management. Drive continuous campaign optimization through A/B testing and SQL-based data segmentations to enhance conversion rates.
  • RSI /Pagegroup
    Deployment Analyst |
    January 2024 - January 2024
    Managed the technical integration and migration of proprietary CRM systems into Adobe Campaign Classic/Standard. Acted as Technical Project Manager for high-stakes financial products, overseeing pre-concession loan workflows. Conducted deep functional analysis to translate business requirements into automated technical solutions.
  • Omega CRM
    Marketing Automation Consultant
    January 2022 - January 2024 (2 years)
    On behalf of Boehringer
    Executed global lifecycle marketing automation for the EMEA region, specializing in high-frequency multi-channel deployments (Email, SMS, Veeva CRM). Implemented Agile (JIRA) workflows to streamline delivery between stakeholders and technical units. Enhanced campaign performance by applying industry best practices and data-driven optimization.
Check out Marta's experience

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Education

  • Advertising Communication
    Université Libre de Bruxelles
    2019
    Communication publicitaire
  • Master in Digital Marketing
    Universidad de Nebrija
    2022
    Master in Digital Marketing
Check out Marta's education

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