Marta M.

Define product vision.

Translate strategy into clear roadmaps.

Align business, data, customer, and technology.

Lead multidisciplinary teams.

Facilitate agile decisions focused on value.

Create a culture of collaboration and continuous improvement.

Identify digital growth opportunities.

Analyze market, users, and competition.

Design scalable and differentiated experiences.

Prioritize with commercial impact criteria for the client.

Balance discovery and delivery in each sprint.

Ensure releases aligned with strategic objectives.

Optimize conversion and engagement.

Integrate data and testing into every decision.

Reduce friction and abandonment in critical journeys.

Ensure measurable impact and results.

Report delivered value to stakeholders.

Drive sustainable and user-centric products.

Lead the delivery of new digital initiatives, including product pages, new web components, and page optimization, always with a focus on user experience. Collaborate with stakeholders to define product strategy and business value, prioritizing features based on business objectives and user needs, increasing customer satisfaction by over 15% YoY (Commercial Journeys NPS). Optimize the user experience on the platform by working closely with UX/UI, IT, and Marketing teams, driving an improvement of over +20% in conversion rate. Use data-driven insights to implement new features and product improvements that enhance performance, resulting in an increase of over +25% in engagement.

Responsible for the implementation of CRO methodology and its correct execution: analysis, hypothesis generation, test planning, QA, and insights, increasing conversion by over 14% annually. Analysis and monitoring of the digital business through sessions with key stakeholders, delving into the performance of digital products using digital analytics and qualitative analysis tools like Hotjar. Supervision and optimization of A/B tests in Adobe Target and Adobe Analytics. Benchmarking and research of digital trends in the sector to identify improvement opportunities.