About Marta
Spanish
Native or bilingual
English
Fluent
French
Basic
Experience
- GlobantHEAD OF PAID MEDIAMay 2020 - June 2023 (3 years and 1 month)• Leadership of the Paid Media department.• Definition of digital advertising strategy for international clients.• Management and mentoring of the specialist team.• Design of multichannel strategies (Google Ads, Meta Ads, Microsoft Ads).• Budget optimization and campaign performance improvement.• Data analysis, executive reporting, and KPI-based decision-making.• Definition of data-driven growth plans.
- MiraiPAID MEDIA CONSULTANTJanuary 2014 - January 2019 (5 years)Technology consultant specializing in marketing for the hotel sector.• Google Ads campaign management for national and international hotel chains.• Strategies focused on increasing direct bookings.• Optimization of Search, Display, and Remarketing campaigns.• Profitability analysis and improvement of advertising return on investment.• Strategic advice to clients in the tourism sector.
- PPCADSCEO & FOUNDERJune 2023 - Today (3 years and 2 months)Madrid, SpainWe work as a boutique digital marketing agency, specializing in performance campaigns for SMEs and large clients. We also provide AI solutions.
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Education
- Google Ads Search CertificationGoogle Ads Search Certification
- Google Analytics 4 CertificationGoogle Analytics 4 Certification