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Marta López GarridoML

Marta López Garrido

PAID MEDIA CONSULTANT

€250/day
Madrid, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marta

I'm Marta López, founder of PPCads. I consider myself a very restless and creative person, and with PPCAds, I've shaped my personal project.

After more than 10 years of experience in the digital marketing sector and having worked with all types of clients and sectors, I started my own project where I offer what I do best: quality paid advertising.

I began my journey in digital marketing managing Google Ads and Facebook Ads campaigns for the Ceac and Deusto brands back then at a digital marketing agency belonging to the Planeta group (Ulises Interactive).

Over all these years, I have managed Google accounts for large and small companies: Virgin Telco, Finetwork, Estrella Galicia, Lidl, Laliga, Telefurgo, Sabadell, ESIC, Fosters Hollywood, VIPS, Ginos, AVORIS group with their respective brands: Iberojet, tu billete.com, halcón viajes… among others.

Thanks to this, I have touched practically all sectors: telco, retail, education, travel...

I know the latter like the back of my hand. I spent four years at MIRAI. A recognized company within the hotel sector that provides distribution consulting to favor direct sales. Here I was responsible for SEM for the more than 1,200 hotels that MIRAI managed at that time. Among them were chains the size of Room Mate, Playa Senator, Hoteles Santos.

Finally, before embarking on this adventure, I was HEAD OF PAID MEDIA at Habitant, now GLOBANT CREATE STUDIO. There I managed a team of more than 20 people and was in charge of leading the paid advertising department and all the strategy for clients.

With all this experience, I have arrived here, ready to help you grow your business and improve your results and KPIs in your paid campaigns.

Don't waste another €! I'll help you make your investments profitable. Together, we will go far.
  • Spanish

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Madrid (up to 50km)

Experience

  • Globant
    HEAD OF PAID MEDIA
    May 2020 - June 2023 (3 years and 1 month)
    • Leadership of the Paid Media department.
    • Definition of digital advertising strategy for international clients.
    • Management and mentoring of the specialist team.
    • Design of multichannel strategies (Google Ads, Meta Ads, Microsoft Ads).
    • Budget optimization and campaign performance improvement.
    • Data analysis, executive reporting, and KPI-based decision-making.
    • Definition of data-driven growth plans.
  • Mirai
    PAID MEDIA CONSULTANT
    January 2014 - January 2019 (5 years)
    Technology consultant specializing in marketing for the hotel sector.
    • Google Ads campaign management for national and international hotel chains.
    • Strategies focused on increasing direct bookings.
    • Optimization of Search, Display, and Remarketing campaigns.
    • Profitability analysis and improvement of advertising return on investment.
    • Strategic advice to clients in the tourism sector.
  • PPCADS
    CEO & FOUNDER
    June 2023 - Today (3 years and 2 months)
    Madrid, Spain
    We work as a boutique digital marketing agency, specializing in performance campaigns for SMEs and large clients. We also provide AI solutions.

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Education

  • Google Ads Search Certification
    Google Ads Search Certification
  • Google Analytics 4 Certification
    Google Analytics 4 Certification

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