Marta Huertas

Responsible for acquisition at one of Spain's most relevant media outlets. I led strategies aimed at acquiring new users and clients, combining digital channels and data-driven approaches to maximize campaign performance. I worked in a high-demand environment where constant optimization and results analysis were key to achieving business objectives.

I developed comprehensive digital strategies for various brands in the pharmaceutical sector, coordinating actions across multiple online channels. My work ranged from strategic planning to execution supervision, ensuring brand consistency, investment efficiency, and KPI compliance.

Managed social media for one of Europe's largest tech retail chains. I planned and executed content and advertising campaigns on social media, managed influencer marketing actions focused on driving store traffic, and created on-camera content as a presenter for the YouTube channel, both for MediaMarkt and collaborating brands like Google, Samsung, or Balay. Specialized in copywriting, community management, and industry trend analysis.