Freelancer profile translated to English.
Back to original languageAbout Marta
Freelance SEO Consultant | Solving digital challenges with data and strategy
I am Marta Higueras, a specialist in SEO and digital analytics with over 10 years of experience designing strategies that make brands stand out where it matters: in search results. I combine an SEO approach with data analysis to generate real and sustainable results.
What do I offer?
- Advanced technical SEO: I identify and fix critical issues limiting your website's performance.
- Content strategy: I plan optimized content that connects with both users and algorithms.
- Digital analytics: I use tools like Google Analytics, GSC, Looker Studio, Ahrefs, and SEMrush to measure, analyze, and optimize every action.
- Effective problem-solving: My practical, solution-oriented approach ensures strategies translate into clear results.
Highlighted results:
- I have optimized e-commerce sites that went from obscurity to competing with industry giants.
- My strategies have ranked keywords in Google's Top 3 in highly competitive sectors.
- I have developed hundreds of technical audits, finding and fixing any loophole preventing websites from climbing SERPs.
My mission is not just to increase your visibility, but to turn every click into a sales opportunity for your business.
If you are looking for a decisive, strategic, and passionate SEO professional, I am ready to collaborate with you.
Shall we talk?
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Posicionamiento Web - Seopedia.esFreelance SEO ConsultantE-COMMERCESeptember 2015 - Today (10 years and 11 months)Madrid, SpainBalancing SEO projects under employment until 2023, I finally decided in 2024 to dedicate myself exclusively to SEO, helping my clients achieve more visibility and more sales online.
- The Gorilla Vets Company S.L.Chief Financial Officer and Digital StrategyNovember 2019 - December 2023 (4 years and 1 month)Madrid, Spain- Development and design of the website, along with the planning and implementation of the SEO strategy. Definition of web architecture, study of transactional and informational keywords, content management, and definition of link building strategy.- Management of the Google Ads account, publication, monitoring, and correction of ads and bids.- Management of Google My Business profiles (now GBP)- Web Analytics- Management of purchases, equipment maintenance, relationship and negotiation of terms with suppliers, including distributors, manufacturers, and laboratories.- Management of IT systems and liaison with technical support. Coordination in the implementation of the new veterinary CRM, registration, and updating of products and prices.- Management and processing of changes in activity licenses, RCA, NIMA, UTPR, Medications, etc.
- iSocialWeb MarketingSEO ConsultantAugust 2019 - November 2019 (3 months)Madrid, Spain SEO consulting tasks (website audit and improvement proposals) Definition of objectives and KPIs for clients, as well as the strategy to follow and actions to prioritize for achieving objectives Implementation of technical SEO, content, link building, keyword research, etc. Reporting monthly web analytics reports to clients.
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Education
- Technical SEO MasterWebpositer Academy2019Máster Seo Técnico, Seo
- Degree in Business Administration and ManagementUniversitat Oberta de Catalunya2011Licenciatura, Administración y Dirección de Empresas