Marta García-Muñoz Dominguez

At HOGAR SÍ, I have worked on fundraising, communication, and digital transformation projects linked to acquisition, loyalty, and social awareness campaigns. My work has combined strategy, creativity, data analysis, and cross-functional coordination with different teams within the organization.

My main responsibilities include:

Design and execution of 360º fundraising and lead generation campaigns.

Definition of fundraising strategies and donor journeys.

Management and optimization of email marketing and Ads campaigns.

Audience segmentation and results analysis to improve conversions and loyalty.

Coordination of multichannel campaigns with communication, administration, and social support teams.

Creation of creative materials and communication pieces for web, mailing, and social media.

Design of social narratives with a rights-based and non-stigmatizing communication approach.

CRM management and improvement, including strategic migration from Sinergia CRM to Dynamics 365.

Data cleaning, transformation, and qualification.

Design of attribution protocols, reports, and dynamic views for campaign analysis and reporting.

Participation in awareness actions and alliances with companies, media, and influencers.

- Content creation and management for Social Media. Results: +92% annual growth in follower volume and +132% annual growth in likes.

- Coordination and supervision of Social Ads campaigns.

- CRM - Creation, coordination, and execution of email marketing campaigns.

- Relations with media and brand influencers.

- Development and supervision of collaborations with brand influencers.

- Initiating the coordination of the group's new website-ecommerce.

- Development and implementation of the visibility and communication plans for 2020, 2021, and 2023 for Component 1 and collaboration with Component 2 for the joint Program plan.

- Coordination of external agencies specializing in development, design, and public relations.

- Coordination of the development and launch of the program's website.

- Content creation and social media management.

- Writing articles for the website and press releases.

- Co-organization of digital events.