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Marta CarzeddaMC

Marta Carzedda

Senior Key Account Manager

€650/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marta

- Expert in managing strategic client relationships with over 10 years of experience
- Driving client account growth through tailored, results-oriented solutions
- Multi-sector experience: media agencies, software publishers, SaaS environment
- Building and managing lasting, trust-based relationships that foster loyalty and growth
- Increasing revenue through upselling and cross-selling initiatives
- Expertise in account farming, complex project management, and long sales cycles
- Solid experience in indirect sales / partner ecosystem management
- Leading high-stakes negotiations with C-level decision-makers in complex sales contexts
- Managing complex multi-site deployments in SaaS environments
- Coordinating internal and external stakeholders (teams, partners, clients)
  • French

    Native or bilingual

  • Italian

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • SHARINGCLOUD
    Key Account Manager
    SOFTWARE PUBLISHING
    November 2021 - January 2025 (3 years and 2 months)
    Paris, France
    SharingCloud (SaaS platform for digitizing buildings & organizing hybrid work for all employees. Data for managers) Management of strategic clients & response to RFPs. Project Management. Direct and indirect sales (via Audiovisual Integrators). Client Portfolio: Banque de France, ESA, VALEO, UNIBAIL...
    Project Management Strategic Account Management Client Retention Cross-sell Multi-site Management
  • ZBO Media ( Le Figaro Group)
    Key Account Manager
    PRESS AND MEDIA
    July 2019 - December 2020 (1 year and 5 months)
    Paris, France
    ZBO MEDIA (Owner of a programmatic advertising space buying technology platform) Responding to briefs for various types of advertising campaigns. Strategic recommendations & media plan creation. Project Management. Client Portfolio: GEOX, MISSONI, SCAVOLINI (via Media Agencies in Italy)
    Project Management Upsell Cross-sell
  • REMIND ¨ PHD (OMNICOM MEDIA GROUP)
    ACCOUNT MANAGER
    PRESS AND MEDIA
    November 2017 - June 2019 (1 year and 7 months)
    Paris, France
    Within the Agency Consulting Team: Building annual communication strategies for accounts. Strategic recommendations & creation of Multi-Media plans (TV-Press-Radio-Digital-OPS). Project Management. Client Portfolio: SEAT, GAP, PLAYMOBIL
    Client Retention Strategic Account Management

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Education

  • Master's in Innovation Management
    Université Sorbonne Paris Nord
    2010
    Maîtrise Management des Innovations
  • Bachelor's in Political Science
    UNIVERSITA DEGLI STUDI DI PERUGIA
    2007
    Licence Sciences Politiques

Skill set

Categories