Freelancer profile translated to English.
Back to original languageAbout Marta
I develop the digital image of high-end brands and establishments through an approach combining communication strategy, artistic direction, and visual consistency.
Based in Cannes, I primarily support the hotel, restaurant, and premium brand sectors in enhancing their online presence and brand identity.
My work focuses on developing coherent visual universes, digital strategies designed to strengthen brand perception, and content creation aligned with the desired positioning and customer experience.
I intervene in particular on:
• digital communication strategy
• branding and positioning
• artistic direction
• Instagram and social media strategy
• creation of coherent visual universes
• development of digital identity
• image audits and strategic recommendations
Each project is designed with particular attention to aesthetics, brand consistency, and perceived experience.
French
Native or bilingual
English
Fluent
Italian
Basic
Spanish
Basic
Romanian
Native or bilingual
Can work on-site
Cannes (up to 50km)
Experience
- Posé cafèPositioning and Brand DevelopmentAGRICULTUREAugust 2025 - February 2026 (6 months)Support for the development of the brand image and positioning of a coffee concept through an approach combining artistic direction, digital communication, and visual consistency.Work on creating a coherent brand universe, developing the visual identity, and strategic thinking related to customer experience and brand perception.Participation in defining positioning, structuring digital image, and creating content adapted for social media and communication materials.Strategic recommendations regarding online presence, editorial identity, and enhancing the concept with its target clientele.
- Agence 1976Founder - Digital Image ConsultantMarch 2026 - Today (3 months)Development of an agency specializing in digital image and communication for high-end establishments and brands.Support for projects related to artistic direction, brand positioning, communication strategy, and the creation of coherent visual universes.Design of digital strategies aimed at strengthening brand perception and enhancing customer experience through social media, visual identity, and communication materials.Collaboration with establishments in the hotel, restaurant, and premium lifestyle sectors.
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Education
- Bachelor's degree in Information & CommunicationUniversity of Literature Nice2023Licence de l’information et communication spécialité création numérique
- Master's degree in Communication & MarketingEsscom2025Master spécialisé dans la communication et le marketing digital