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Marta Álvarez

Marta Álvarez

DIRCOM | PR & Press | Brand Image

€270/day
Logroño, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marta

I am Marta, a specialist in communication, branding, and brand strategy for fashion, beauty, and lifestyle projects. I help brands define their identity, structure their message, and gain visibility in the right media.

With over 10 years of experience in the sector, I have worked in brand image management, branding, press, influencer marketing, and content strategy, always with a focus aligned with the values and objectives of each project.

Areas of work

  • Press and Influencer Marketing:Positioning in media and collaboration with strategic profiles.
  • Brand Writing and Storytelling:Content creation for websites, newsletters, and other digital platforms.
  • Cobranding and Events:Design of collaborations and experiences that reinforce brand identity.
  • Branding and Consulting:Analysis, strategy, and optimization of visual and verbal identity.
I reside in La Rioja, but I work with brands nationally and internationally.

If you are looking for a clear, coherent, and effective communication strategy for your brand, I will be happy to help you.
  • Spanish

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Marama Estudio
    Director
    PRESS AND MEDIA
    February 2023 - Today (3 years and 6 months)
    Madrid, Spain
    Marama Estudio is a communication and PR agency specializing in brands and projects in fashion, beauty, and lifestyle with a sustainable soul.
    Communication Strategy Positioning Strategy Event Organization Influencer Marketing Public Relations Branding Digital Communication Communication Press Trips Media Press Releases Client Management Media Consulting Branded Content Logo Design Banner Design Newsletter Design
  • PELONIO PRESS SL
    Account Director
    March 2022 - October 2022 (7 months)
    Madrid, Spain
  • Universidad Rey Juan Carlos
    Adjunct Professor
    September 2018 - August 2022 (3 years and 11 months)
    Madrid, Spain
    Subject: Fashion Marketing Degree in Fashion Design and Management

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Education

  • Master in Digital Marketing and E-commerce
    EAE Business School
    2021
    Máster en Marketing Digital y Comercio Electrónico
  • Advanced Course in Marketing of Wine and Gourmet Products
    Training Center of the Chamber of Commerce of Madrid
    2018
    Curso superior en comercialización del vino y productos gourmet, Marketing

Skill set (32)

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