About Marscha
German
Native or bilingual
English
Fluent
French
Basic
Spanish
Basic
Experience
- SelbstständigMarketing & Personal Brand CoachingJune 2023 - Today (3 years)Consulting and support for coaches, service providers, and small businesses in strategic marketing and social media with a focus on Instagram.Development of social media strategies (positioning, content, growth)Building and scaling Instagram profilesStrategic use of AI tools for content creation and marketing planningCreation of marketing materials and websitesTranslation of business goals into clear marketing and communication conceptsDevelopment and marketing of proprietary AI solutions for content creationDevelopment and marketing of social media growth strategies with consistent growth of approx. 200 followers per weekBuilding the personal brand "Marscha Sieme" from 200 to 4,500 followers within 4 monthsSelected reference: (Instagram): Building and scaling the account from approx. 3,000 to over 100,000 followers within a year (currently 133,000).
- Sieme Holding GmbHMarketing & Digital ProjectsApril 2019 - Today (7 years and 2 months)Responsibility for marketing activities and strategic support of various digital and platform projects within the holding company, as well as participation in building a real estate portfolio.Strategic responsibility for marketing and communication of multiple projectsDevelopment and support of new digital and online projects (partially confidential)Development of brand and marketing strategies in early growth phasesCoordination of external service providers and project partners
- ehorses GmbH & Co. KGPortal Manager eDogsNovember 2017 - July 2018 (8 months)Building the platform from scratch into a high-reach marketplaceScaling to over 10,000 active listings and more than 1 million visits per monthSolving the classic marketplace chicken-and-egg problem (supply and demand)Development and implementation of marketing and cooperation strategiesBuilding reach, trust, and brand relevanceClose collaboration with marketing, product, and technology teams
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Education
- ApprenticeshipWiethe Interaktiv GmbH & Co. KG2010Ausbildung zur
- Abitur (German high school diploma)Graf-Stauffenberg-GymnasiumAbitur