Freelancer profile translated to English.
Back to original languageAbout Marouf
As a Digital Analyst and Tracking Expert, I help companies create real added value from data. I develop customized tracking concepts, implement them with tools like Google Tag Manager, and ensure that data protection and consent requirements are met. Based on GA4 and other analytics and data management platforms, I translate data into concrete insights for growth and better decisions.
Furthermore, I support advertising companies in effectively linking marketing and technology. I specialize in optimizing digital marketing strategies and performance campaigns (e.g., Google Ads) through data-based success measurement and advise on the implementation of data-driven marketing and web analytics strategies.
In recent years, I have had the opportunity to support numerous companies in making their data more measurable and usable, thereby creating a deeper understanding of user behavior.
My core competencies include:
- Development and implementation of digital marketing strategies with a data focus
- Consulting and execution of digital marketing campaigns (e.g., Google Ads)
- Integration and optimization of web analytics (e.g., Google Analytics, Piwik Pro)
- Setup and optimization of tracking technologies
- Handling challenges with Google Consent Mode
- Implementation and introduction of marketing technologies
- Setup and improvement of tag management solutions
- Integration of consent management tools
- Implementation of server-side and client-side tracking.
- Setup and optimization of e-commerce tracking
- Campaign management and optimization
- Data analysis of web analytics data and provision of recommendations for action.
Technical Expertise:
Google Analytics 4
Google Tag Manager (Web & Server-Side)
Google Looker Studio
Google Cloud
Google Ads
Meta Ads
BigQuery
Stape.io
Usercentrics
Cookiebot
Didomi
Piwik Pro
Adobe Target
Shopify
Shopware
JavaScript
HTML
CSS
German
Native or bilingual
English
Fluent
Can work on-site
Hamburg (up to 50km), Berlin (up to 10km), Köln (up to 10km), München (up to 10km), Frankfurt am Main (up to 10km)
Experience
- FreelancerDigital Analytics & TrackingDIGITAL AND ITAugust 2022 - Today (4 years)Hamburg, Germany- Conception & Tracking Implementation via Tag Management for Web Analytics Systems (Universal Analytics, Google Analytics GA4, etc.)- Server Side & Client Side Tracking Implementation- Development of Custom Tracking Solutions via Javascript- Engineer Requirements and define KPIs/Metrics with Stakeholders- Requirements coordination and communication with Backend- and Frontend-Development as well as business Stakeholders- REST API Development to enrich Tracking & Data Pipelines- Data Analysis of Web Analytics Data & Action Recommendations
- bookingtime GmbHSenior Frontend DeveloperDIGITAL AND ITFebruary 2018 - July 2022 (4 years and 6 months)Hamburg- Development of web applications and UI interfaces- Development of single page application with REST- Implementation of UI components in Storybook (a11y)- Conception & Tracking Implementation via Tag Management for Web Analytics Systems- Development of Custom Tracking Solutions via Javascript- Assurance of code quality through Story Reviews- Optimization/automation of development processesClients: Allianz, AXA, FitnessFirst, Ergo
- bookingtime GmbHFull Stack DeveloperDIGITAL AND ITJuly 2014 - January 2018 (3 years and 7 months)Hamburg, Germany- Development of web services and applications for online appointment bookings- Technical design and development of applications frontend/backend- Implementation of internal APIs- Development of Custom Tracking Solutions via Javascript- Automated testing using PHPUnit- Optimization and scaling of the system- Involvement in the entire development cycle
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Education
- Apprenticeship Media Designer Digital - Design & TechnologyRAPP Germany (DDB)2013- Training as a media designer in the field of design & technology - Training content was communication, planning and subsequent implementation - Development of CMS-based responsive websites - Development of display ads
Certifications
- Server-side Tagging In Google Tag ManagerSimmer2023
- Google Tag Manager + Advanced Topics 2.0Analytics Mania2022