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Marouen TouibiMT

Marouen Touibi

Digital Product Consultant & Expert

€720/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marouen

I assist startups, SMEs, and large corporations in the design, development, and optimization of tailor-made digital products: websites, mobile applications, SaaS platforms, and e-commerce solutions.

I began my career in 2000 in the graphic industry, where I acquired a solid foundation in design, ergonomics, and visual quality. This experience allowed me to develop a user-centric approach, which I later reinforced with technical and product expertise in the digital field.

Today, I work as a senior consultant to transform ideas into high-performing, intuitive, and business-oriented products. I support my clients from the strategic scoping phase to production, with a holistic vision combining UX/UI, technology, and performance.

Accustomed to demanding environments (startups, complex projects, tight deadlines), I work both as team support and for complete project management.

What I can do for you

Product Scoping & Digital Strategy

UX/UI Design & Conversion-Oriented Design

Web & Mobile Development (applications, SaaS platforms)

Digital Project Management

Audit and Optimization of Existing Products

Technical and Functional Team Support

Work Method

Product & Business Value Oriented Approach

Clear and Structured Communication

Long-Term Vision and Scalable Solutions

Respect for Deadlines and Operational Stakes

Discover our work at:
astrolab-agency.com
and astrolab.co
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Arabic

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Astrolab France
    EldoWallet: Digital Wallet Solution
    TECH
    January 2022 - January 2025 (3 years)
    EldoWallet is an innovative SaaS solution that allows companies and institutions to create and manage loyalty cards, tickets, and marketing campaigns directly within Apple Wallet and Google Wallet, without a mobile app.

    Passes are delivered instantly to smartphones, offering rapid adoption, a seamless experience, and a 35% cost reduction compared to SMS marketing.

    Thanks to an intuitive back office, EldoWallet helps brands design and customize their digital cards, send targeted push notifications, and track performance in real-time, thereby enhancing loyalty and return on investment.

    The solution is aimed at a wide audience: retailers, restaurants, municipalities, museums, clubs, associations, marketing agencies, and software publishers.

    - Key Achievements:

    Comprehensive SaaS Back-office: creation, customization, and tracking of cards and campaigns with an analytics dashboard.

    Apple Wallet & Google Wallet Integration: automation of updates and push notifications.

    Custom APIs: seamless integration with CRM, ERP, and third-party systems for real-time management.

    Customer Support & Assistance: technical support, campaign optimization, training.

    - Technical Stack:

    TypeScript, PHP, NestJS, Laravel, React.js, PostgreSQL, MongoDB, Apple Wallet API, Google Wallet API, Stripe, SendGrid, AWS (EC2, S3, Lambda), Docker, Nginx.

    - Results:

    +100% improvement in customer experience

    72% average opt-in rate

    35% reduction in marketing costs

    Customer satisfaction > 95%

    Successful deployment in several sectors: retail, restaurants, local authorities, marketing agencies.
    PHP Google Wallet API React.js NestJs Docker
  • Astrolab France
    Talinty: AI-Powered Recruitment Platform
    TECH
    October 2024 - August 2025 (10 months)
    Talinty is a next-generation web platform that revolutionizes recruitment through AI, automation, and collaborative workflows. It helps HR teams source, assess, and hire faster, while improving the candidate experience.

    Astrolab designed and delivered the complete solution, from architecture to production, integrating advanced analytics and collaboration tools.

    Key Achievements:

    - Full development of the SaaS platform (architecture, front-end, back-end).

    - Integrated AI: intelligent CV matching, analysis, and writing assistance.

    - Custom workflows for visual pipeline management and HR collaboration.

    - Integrated assessment tools: skills tests and standardized interview kits.

    - Real-time analytics dashboards with KPIs.

    - Automation of candidate communications and seamless integration with Gmail.

    - UX/UI design focused on simplicity and rapid adoption.

    Technical Stack:

    React.js, Node.js, TypeScript, Python (AI), PostgreSQL, AWS, Docker, Gmail API, OpenAI API.

    Results:

    - 40% reduction in hiring time

    - +60% HR process efficiency

    - Enhanced candidate engagement and highly scalable platform

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Education

  • BTS in Communication and Graphic Industries
    Goblins
    2000

Skill set

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