Freelancer profile translated to English.

Description

MARKETING STRATEGY SPECIALIST AT THE HEART OF BUSINESS

+14 years of experience in beauty, retail, and luxury industries. Qualified to develop brand transformation solutions in matrix organizations.

Strong market presence, visiting +35 countries.

Entrepreneurship. Business and profitability oriented. Sustainable development leader. Diversity and Inclusion committed. Creative. Digital native. Team leader. B2B and B2C

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

Coty International (AE)
Marketing Consultant
LUXURY GOODS
April 2023 - October 2023 (7 months)
Paris, France
Tiffany & Co
Burberry
New Businesses (portfolio management)
Yves Rocher
Global Chief Communication & Content Officer
FASHION AND COSMETICS
January 2021 - December 2022 (1 year and 11 months)
Issy-les-Moulineaux, France
Revenue +1B€
Strategic transformation plan: Brand Equity, Platform & Art Direction.
Awareness +82%, Transformation +30/40%, Average Basket Size++, 1st Penetration Rate in France

• Definition of brand readability in online & offline customer journeys: brand identity and codes, engagement messages.
• Design of the digital customer journey: strategy, design, creation, and platform deployment
• Turnkey multichannel campaigns [Retail / E-Com / Marketplaces / Social Selling]
35 campaigns per year aligned with the commercial animation plan (creation, 360° toolbox, deployment)
• Establishment of product communication platforms & packaging documents
• Production: in-house studio, management of external agencies, ensuring cost control and profitability
• Management of a team of 34 talents
Yves Rocher
Marketing & Communication Director, Business Development and Social Selling
FASHION AND COSMETICS
January 2019 - December 2020 (2 years)
Issy-les-Moulineaux, France
Business Unit of +€450M

• Standardization of the Social Selling channel business model, and development of the 1st communication platform: recruitment campaigns #ActBeautiful and #StartNow
recording double-digit growth in network size.
• Digitalization of the training journey for Beauty Advisors and Store Managers, ensuring a significant increase in new recruits (+1000/year) and their satisfaction (+95%).
• Merchandising: definition of assortment and pricing recommendations by channel [Retail / Pharmacies / Wholesale / Marketplaces]
• CSR Brand Ambassador: acceleration of local initiatives with markets, community creation, and best practice sharing with indicator tracking
• Management of a team of 10 talents