About Marouane
- Strategic Media Buying: Managing ad budgets, testing audiences, and aggressively scaling winning campaigns across Meta and TikTok.
- Full-Funnel Optimization (CRO): Designing, building, and split-testing high-converting landing pages to ensure that every click has the highest possible chance of converting.
- High-Performance Creatives: Utilizing advanced AI tools and direct-response copywriting to rapidly produce and test highly engaging video and image assets.
- Rigorous Analytics: Daily tracking of campaign performance, A/B testing, and data-backed adjustments to deploy your budget as efficiently as possible.
English
Native or bilingual
French
Conversational
Spanish
Conversational
Experience
- mediabuying.acMedia BuyerE-COMMERCEApril 2025 - Today (1 year and 4 months)
- Managed end-to-end performance marketing campaigns, specializing in the Cash on Delivery (COD) model across the MENA region.
- Optimized daily ad spend and bidding strategies to strictly control Cost Per Acquisition (CPA) and continuously improve Return on Ad Spend (ROAS).
- Spearheaded localized creative strategies, utilizing AI-driven tools for rapid video generation, copywriting, and rigorous A/B testing.
- Developed and optimized high-converting landing pages and sales funnels tailored to specific regional audiences.
- MyStockFreelance Media BuyerE-COMMERCEJanuary 2026 - Today (7 months)
- Directed end-to-end media buying and performance marketing for a client specializing in importing e-commerce products from China.
- Developed and launched targeted ad campaigns to drive direct-to-consumer sales, strictly monitoring Cost Per Acquisition (CPA) and overall campaign profitability.
- Designed and continuously optimized high-converting landing pages tailored to specific imported product lines to maximize traffic conversion.
- Produced compelling, localized ad creatives and direct-response sales copy to effectively position and sell imported goods in the target market.
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Education
- Bachelor of EconomicsUniversité Ibn Zohr2025Bachelor of Economics
- Media BuyingMedia Buying Academy2025Media Buying