Freelancer profile translated to English.
Back to original languageAbout Maroua
10 ans d'expérience en pilotage de projets CRM et transformation digitale, spécialisée Microsoft Dynamics 365 (Online & On-Premise). J'accompagne les entreprises — de la définition du besoin métier jusqu'au déploiement et à l'adoption — en tant que Cheffe de Projet, Product Owner , Business Analyst ou AMOA.
Mon approche : comprendre vos enjeux business avant de parler technique. Chaque projet que je pilote est structuré autour de résultats mesurables : adoption utilisateur, ROI, qualité des données.
Secteurs : Santé (Air Liquide Healthcare), Immobilier (Vinci Immobilier), Assurance & Assistance (Maroc Assistance Internationale filiale d'Europ Assistance)
Stack : Dynamics 365 Sales / Service / Marketing / Field Service, Power Automate, Azure DevOps, Jira, KingswaySoft, SSIS.
Disponible en Île-de-France, format hybride.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 20km)
Experience
- Net Technologie (missions Air Liquide Healthcare, Vinci Immobilier)Product Owner CRM — Dynamics 365 Sales, Service, MarketingJanuary 2020 - June 2025 (5 years and 5 months)Paris, FranceManagement of major CRM programs on Microsoft Dynamics 365 for large accounts:→ Air Liquide Healthcare: CRM Dynamics 365 Service migration, Agile delivery management, post-deployment adoption rate >80%→ Vinci Immobilier: Dynamics 365 Sales deployment, sales process redesignResults:- Team velocity improved by +20 to 30% after adjusting the Agile framework- Testing feedback reduced by ~25% thanks to better user story preparation- Project teams of 5 to 10 participants (business & technical)- Continuous arbitration of priorities between business needs, technical constraints, and delivery capacity
- DiswayCRM Project Manager — Microsoft Dynamics CRMRETAIL (LARGE RETAILERS)January 2018 - January 2020 (2 years)Casablanca, MoroccoEnd-to-end management of a Microsoft Dynamics CRM project for a major IT distributor in Morocco.- Management of a project team of 6 people- Facilitation of business workshops for needs formalization- Customization and configuration of the Microsoft Dynamics CRM solution- Delivery within contractual deadlinesResults:- Reduction in commercial opportunity processing time by ~30%- Rapid adoption of the solution by sales teams
- Axelink - missions Maroc Assistance Internationale, Palmeraie ImmobilierMs Dynamics CRM Project ManagerJanuary 2016 - January 2018 (2 years)Casablanca, MoroccoManagement of CRM & decision-making projects for 5 major clients: Maroc Assistance Internationale, Groupe Palmeraie Développement, Marsa Maroc, Renault Maroc, Redal.- Facilitation of business workshops for needs gathering and prioritization- Design and development of detailed functional and technical specifications.- Design and deployment of Dynamics CRM solutions (sales, assistance, support, complaints, real estate cycle)- User support and trainingResults:- Reduction of functional gaps by ~30% through in-depth scoping- Rapid adoption of solutions through field support
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Education
- STATE ENGINEER IN INFORMATION SYSTEMSENSA TETOUAN2016INGÉNIEURE D'ÉTAT EN SYSTÈMES D'INFORMATION
Certifications
- MB-210 Microsoft Dynamics 365 for SalesMicrosoft2020
- Professional Scrum Product Owner™ I (PSPO I)Scrum.org2026