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Maroine LamhayaneML

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Freelancer profile translated to English.
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About Maroine

I support financial departments in improving their performance, controlling their costs, and successfully executing their transformation projects.
My intervention aims to secure financial steering, ensure the reliability of management data, and provide decision-makers with the necessary analyses to guide their strategic choices.

Senior management controller and financial transformation consultant, I have over 16 years of experience gained within major groups such as CNP Assurances, BPCE Assurances, BNP Paribas, Société Générale, and LVMH. I work in demanding environments on issues related to management control, budget steering, performance analysis, cost optimization, and organizational transformation support.

My expertise covers all management and steering processes: budget and forecast elaboration, management closing, financial reporting, variance analysis, performance indicator construction, profitability analysis, cost price calculation, cost allocation, and evaluation of financial impacts related to transformation or reorganization projects.

Accustomed to working at the interface of finance, business, and IT teams, I provide support for both operational needs and transformation projects requiring scoping, stakeholder coordination, workshop facilitation, and work supervision.

I regularly assist my clients in producing budgets, forecasts, and strategic plans, designing dashboards and KPIs, conducting cost and profitability analyses, implementing allocation and re-invoicing models, developing business cases, financial impact studies, and cost optimization plans, as well as in steering financial transformation and performance projects.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • CNP Assurances
    PMO / Management Controller
    BANKING AND INSURANCE
    February 2026 - May 2026 (3 months)
    92130 Issy-les-Moulineaux, France
    Context: Consulting mission carried out as part of the budgetary reorganization related to the 2026-2030 strategic plan within the Steering and Performance Department - Budgetary transformation project

    Missions:
    Budgetary and transformation structuring:
    ▪ Definition of a target budgetary organization aligned with the operational model and strategic plan
    ▪ Breakdown of the financial impacts of the reorganization project
    ▪ Harmonization of budgetary and analytical references
    Cost analysis and optimization:
    ▪ Analysis of cost structures and identification of rationalization levers
    ▪ Evaluation of financial impacts and decision-making support
    ▪ Formalization of optimization plans and recommendations to business departments
    Budget construction and resource allocation:
    ▪ Development of budgetary passage and allocation matrices
    ▪ Production of pro-forma (2026 budget and 2025 actuals)
    ▪ Reallocation of means and resources in line with the target organization
    ▪ Contribution to budgetary exercises and performance steering
    Project steering:
    ▪ Structuring of work, milestone tracking, and coordination of stakeholders (finance, business, tools)
    ▪ Facilitation of feedback workshops and analysis of reorganization impacts (budgetary, analytical, tools)
    ▪ Ensuring deliverable reliability and deadline security, with feedback on processes
    Performance Management Planning, Budgeting, and Forecasting Project Management (PMO) Consulting
  • BPCE Assurances
    Management Controller
    BANKING AND INSURANCE
    August 2025 - February 2026 (6 months)
    Paris, France
    Context: RUN intervention within the General Expenses Control team, as a replacement for an internal management controller involved in a strategic project

    Missions:
    Budgetary steering and financial performance:
    ▪ Budgetary monitoring of general expenses and expenditure steering
    ▪ Variance analysis, actuals production, and financial commentary
    ▪ Focus on IT expenses
    Accounting closing and reporting:
    ▪ Participation in monthly closings, forecasts, and budgets: provisions, analyses, and capitalized assets
    ▪ Development and distribution of technical resource reports
    ▪ Consolidation and submission of the IT dashboard
    IT expense management and process optimization:
    ▪ Processing and control of IT invoices
    ▪ Optimization of the IT invoicing process
    ▪ Monitoring of IT assets, benchmarking of assets and depreciation
    Performance Management Planning, Budgeting, and Forecasting Financial Analysis and Reporting Consulting
  • Officine Universelle BULY Groupe LVMH
    Management Controller
    FASHION AND COSMETICS
    April 2025 - July 2025 (3 months)
    Paris, France
    Context: Support in structuring industrial management control in a perfume & cosmetics company, specializing in retail sales, with the main objective of ensuring reliable inventory valuation and determining a cost price per product, in line with the group's re-invoicing strategy.

    Missions:
    Diagnostic and mapping of production processes:
    ▪ Comprehensive analysis of processes, logistics flows, and stakeholders
    ▪ Definition of the organizational chart, responsibilities, and scope of study (product ranges and references)
    Financial and technical cost analysis:
    ▪ Detailed mapping of direct costs (labor, energy, logistics, etc.) and indirect costs (depreciation, general expenses, etc.)
    ▪ Critical evaluation of the applied margin coefficient and simulation of impacts on profitability
    Cost price simulation and modeling:
    ▪ Development of scenarios for raw material integration and inventory valuation simulation
    ▪ Recalibration of the margin coefficient to align with industry standards and profitability objectives
    Construction of steering tools and strategic recommendations:
    ▪ Production of cost price calculation tools per product
    ▪ Writing of a summary report including analyses, recommendations, and optimization scenarios
    ▪ Presentation of deliverables to stakeholders
    Field coordination and work supervision:
    ▪ P&L analysis and participation in the 2025 budget preparation
    ▪ Site visits for information gathering, interviews, and field immersion
    ▪ Coordination of teams (production, supply, finance) for data reliability
    ▪ Structuring and monitoring of analyses with regular reporting to stakeholders
    Performance Management Planning, Budgeting, and Forecasting Project Management Data Analysis Consulting

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Education

  • Advanced Diploma in Management and Accounting (DSGC)
    Cnam INTEC de Paris
    2021
    Diplôme Supérieur de Gestion et de Comptabilité (DSGC)
  • MASTER 2
    ESG Paris
    2007
    MASTER 2

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