Freelancer profile translated to English.
Back to original languageAbout Maroesjka
As a results-oriented and data-driven Marketing Director (NIMA-C), I bring over 15 years of experience in achieving commercial growth within the B2B2C market. My strength lies in translating complex market and customer insights into winning value propositions, clear marketing strategies, and tightly executed cross-media campaigns that directly contribute to the business. Within international matrix organizations, I am known as the strategic partner for executives and senior management. I use 'tough but true' data-driven insights as the conscience of the organization to gain commitment and implement operational improvements. Whether it's building a marketing department from scratch, managing complex compliance transitions (IPM legislation), or introducing international 'best practices' – I focus not only on the 'what' but specifically on the 'how' to achieve acceleration.
Dutch
Native or bilingual
English
Fluent
Can work on-site
Leiden (up to 50km)
Experience
- Rentokil InitialMarketing Director NetherlandsJanuary 2016 - Today (10 years and 7 months)Utrecht, NetherlandsUltimately responsible for the marketing strategy, the complete customer journey, and the commercial performance of three divisions. Strategic partner for the Dutch Management Team and closely connected with the European and Global headquarters to scale local successes to international group standards.
- Strategic Growth: Achieved year-on-year (YOY) growth in a challenging economic climate by shifting focus to profitable B2B segments.
- Data Automation & ROI: Development of an innovative End-to-End marketing tracking dashboard that directly links marketing expenses to commercial ROI; adopted by the group as an international benchmark for other regions.
- Innovation & Go-to-Market: Successful market introduction of new technologies with integrated launch toolkits.
- Compliance as an Opportunity: Successfully transformed complex legislative and compliance issues (such as the transition to IPM) into a unique, competitive restrictive value proposition.
- Customer Retention & Loyalty: Initiator and leader of the cross-functional Customer Focus Programme (9 projects) to reduce customer churn through data integration between Sales, Service, and Customer Care.
- Leadership: Directly managed and mentored a high-performing cross-functional team of 10 FTE. Excellent ratings in coaching and a 100% score on employee survey feedback and trust.
- Synergy & Employer Branding: Implementation of a sharp employer value proposition (EVP) strategy for better talent attraction and harmonization of commercial processes between three sister companies for optimal synergy.
- NVPBChairman Marketing Communication Committee (MCC)March 2018 - Today (8 years and 5 months)As an industry authority, responsible for the strategic positioning, reputation, and advocacy of the pest control sector at a national level. Directing the marketing communication strategy and organizing sector-wide events and knowledge sharing.
- De LeeuwHead of Marketing & CommunicationAugust 2011 - December 2015 (4 years and 4 months)Bollenstreek, Nieuw Vennep, NH, Netherlands
- Department Development: Built and structured the marketing department and strategy from scratch for three separate business units (mortgages, insurance, and pensions).
- Brand Transformation: Developed and implemented a uniform brand identity and a cross-media online strategy, positioning the organization as a regional market leader.
- Stakeholder Management: Successfully obtained internal commitment and budget at executive level by demonstrating the commercial value of a clear brand positioning.
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Education
- NIMA-C Master Strategisch MarketingNIMA-C Master Strategisch Marketing
- (Master strategisch marketing niveau 7NLQF)(Master strategisch marketing niveau 7