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Marlone GualdaMG

Marlone Gualda

Expert in e-commerce customer service automation (AI)

€500/day
Brussels, BE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marlone

After more than 15 years leading an e-commerce brand, I encountered the daily challenges of customer support management: increasing ticket volume, increasingly complex customer requests, maintaining response times, and managing and training customer service staff.

With business growth, customer support progressively became one of the heaviest internal management areas, leading to constant mental load related to the continuous processing of repetitive requests, pressure from response deadlines, and managing sometimes complex or dissatisfied customer situations.

It is in this context that I decided to create Elma IA, to support e-merchants facing the same operational challenges.

Elma IA implements customer support automation solutions based on field experience according to your needs, allowing automatic processing of recurring requests (order tracking, returns, delivery times, upsell, etc.).

These automations reduce the number of tickets requiring human intervention by a minimum of 60%, with performance reaching up to 75% in some environments.

The objective is to structure customer support, reduce the burden of manual request processing, and improve response times.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Elma IA
    E-commerce customer service automation consultant
    E-COMMERCE
    February 2026 - Today (4 months)
    Bruxelles, Belgium
    Supporting e-merchants in optimizing and automating their customer support.

    Implementing AI agents capable of:

    • Automatically processing recurring customer requests
    • Reducing the volume of tickets requiring human intervention by at least 60%
    • Structuring and optimizing customer service workflows
    • Integrating all existing tools
    • Implementing intelligent classification and escalation systems

    Approach based on 15 years of field experience in the operational management of an e-commerce brand.

    Objective: reduce operational load, accelerate response times, and improve customer experience.
    Customer support automation Customer service optimization Gorgias e-commerce customer service E-commerce customer service
  • Elma ia
    Founder
    E-COMMERCE
    January 2010 - Today (16 years and 5 months)
    Bruxelles, Belgium
    I have been working in entrepreneurial environments for over 17 years, in direct contact with managers and operational teams.

    Over the years, I have often faced situations where work methods needed to be revised, processes simplified, or blockages resolved that slowed down daily operations.

    This has allowed me to develop an ability to quickly understand how a company works and to identify concrete adjustments to streamline operations and limit repetitive tasks.

    I also place great importance on exchanges with teams to fully understand field realities and adapt solutions to operational constraints.

    Depending on the project's needs, I also rely on a team of specialized collaborators who support me.
    Entrepreneur support Entrepreneurship Team leadership Eagerness to learn

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Education

  • Self-taught training in entrepreneurship
    Field experience
    2009
    Apprentissage par la pratique à travers la création et la gestion d’activités e-commerce depuis plus de 17 ans. Développement de compétences en organisation, gestion opérationnelle, service client, structuration des processus et optimisation des flux de travail.

Skill set

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