Freelancer profile translated to English.
Back to original languageAbout Marlène
Are you running an SME or a small business and your marketing deserves better than a one-size-fits-all solution.
With over 10 years of field experience in B2B and B2C, I support leaders who want to structure their marketing, clarify their positioning, and take action — without wasting time or money on strategies unsuited to their reality.
- Marketing audit and 360° strategy
- Brand positioning, branding, and offer clarification
- Content strategy and content marketing — web writing, copywriting, social media, community management
- Digital and print communication: social media, emailing, CRM, marketing automation, SEO/SEA, inbound marketing
- Management of service providers (graphic designers, developers, agencies)
- Project management, product launch, and performance monitoring
- Doubled turnover for a jewelry brand, listed in two-thirds of the points of sale of a major national cultural chain.
- Portfolio of 80+ brands managed for an e-commerce retailer, with a 93% conversion rate on new integrations.
- End-to-end support for the launch of an e-commerce site in less than 6 weeks.
My method:each project begins with a 30-minute discussion to understand your challenges. I then propose a clear framework: objectives, deliverables, timeline, budget. No surprises, and 100% aligned with your needs.
📍 Based in Toulouse — fully remote across France, in-person in Toulouse and surrounding areas.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Toulouse (up to 20km)
Experience
- MRA ConsultingOutsourced Marketing Director | Strategic & Operational Marketing ConsultantCONSULTING AND AUDITSDecember 2025 - Today (6 months)Toulouse, FranceStrategy & Marketing
- Marketing audit and diagnosis
- Definition or repositioning of the offer
- Global marketing strategy and prioritized action plan
- Local and digital visibility strategy
Communication & Content- Multichannel communication plans, including social media
- Creation or redesign of showcase websites
- Content creation: texts, photography, print and digital materials
- Editorial coherence and brand identity
Development & Coordination- Management of external service providers
- Organization and monitoring of marketing projects
- Structuring priorities and adjustments
- Reporting and performance monitoring
Outsourced Marketing Director- Regular presence, global strategy management
- Interface between internal teams and service providers
- Long-term vision and continuous adjustments
- BiArtsMarketing Consultant, Communication StrategyFASHION AND COSMETICSDecember 2025 - March 2026 (3 months)Toulouse, FranceSupport for a second-hand brand in the launch of its e-commerce site:
- E-commerce marketing support and advice for site implementation
- Launch communication strategy (social media, press, digital)
- Strategic support in business development
- Creation of visual content (lifestyle and product photography)
- SEO audit, designed for long-term brand presence
- BambinouProduct Manager & Marketing Project ManagerE-COMMERCEJune 2023 - October 2025 (2 years and 4 months)Toulouse, FranceManaged the marketing strategy of an e-commerce retailer specializing in children's products — portfolio of 80+ brands, 360° communication and coordination of external service providers.
- Brand portfolio development: integration of 28 new brands out of 30 contacted — 93% conversion rate
- Multichannel marketing strategy management: SEO, SEA, commercial operations
- Supervision of an SEA service provider — significant improvement in Google Shopping campaign ROI
- Cross-functional coordination with internal teams and external service providers
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Education
- Bachelor's Degree in Commercial Development ManagementISSEC PIGIER2018Licence Responsable du Développement Commercial
- BTS in Management AssistanceISSEC PIGIER2017BTS Assistant de Gestion