Freelancer profile translated to English.
Back to original languageAbout Marlène
Are you leading an SME or a VSE and your marketing deserves better than a one-size-fits-all solution.
With over 10 years of field experience in B2B and B2C, I support leaders who want to structure their marketing, clarify their positioning, and take action — without wasting time or money on strategies unsuited to their reality.
- Marketing audit and 360° strategy
- Brand positioning, branding, and offer clarification
- Content strategy and content marketing — web writing, copywriting, social media, community management
- Digital and print communication: social media, emailing, CRM, marketing automation, SEO/SEA, inbound marketing
- Management of service providers (graphic designers, developers, agencies)
- Project management, product launch, and performance monitoring
- Turnover doubled for a jewelry brand, listed in two-thirds of the points of sale of a major national cultural retailer.
- Portfolio of 80+ brands managed for an e-commerce retailer, with a 93% conversion rate on new integrations.
- End-to-end support for the launch of an e-commerce site in under 6 weeks.
My method:each assignment begins with a 30-minute discussion to understand your challenges. I then propose a clear framework: objectives, deliverables, timeline, budget. No surprises, and 100% aligned with your needs.
📍 Based in Toulouse — fully remote across France, in-person in Toulouse and surrounding areas.
French
Native or bilingual
English
Fluent
Spanish
Basic
Can work on-site
Toulouse (up to 20km)
Experience
- MRA ConsultingMarketing and Operational Strategy ConsultantCONSULTING AND AUDITSDecember 2025 - Today (8 months)Toulouse, FranceStrategy & Marketing
- Marketing audit and diagnosis
- Offer definition or repositioning
- Global marketing strategy and prioritized action plan
- Local and digital visibility strategy
Communication & Content- Multichannel communication plans, including social media
- Creation or redesign of showcase websites
- Content creation: texts, photography, print and digital materials
- Editorial consistency and brand identity
Development & Coordination- Management of external service providers
- Organization and monitoring of marketing projects
- Structuring priorities and adjustments
- Performance reporting and monitoring
Outsourced Marketing Director- Regular presence, global strategy management
- Interface between internal teams and service providers
- Long-term vision and continuous adjustments
- A La Une GroupeProject Manager — Consulting Support (Communication Agency)CONSULTING AND AUDITSMay 2026 - June 2026 (1 month)Toulouse, FranceSupport mission as a project manager within a communication agency.
- Brief taking, strategic and creative recommendations, client relationship management.
- Coordination of creative teams and external service providers, management of schedules and deliverables (concepts, mockups, videos, advertising materials).
- Management of advertising workflows and social media management, KPI monitoring and client reporting.
Skills: project management, service provider management, 360° communication, social media management, performance analysis. - BiArtsMarketing Consultant, Communication StrategyFASHION AND COSMETICSDecember 2025 - March 2026 (3 months)Toulouse, FranceSupport for a second-hand brand in launching its e-commerce site:
- E-commerce marketing support and consulting for site implementation
- Launch communication strategy (social media, press, digital)
- Strategic support in business development
- Creation of visual content (lifestyle and product photography)
- SEO audit, designed for long-term brand presence
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Education
- Bachelor of Business Development ManagementISSEC PIGIER2018Licence Responsable du Développement Commercial
- BTS in Management AssistanceISSEC PIGIER2017BTS Assistant de Gestion