About Marlène
Portuguese
Fluent
Spanish
Fluent
French
Native or bilingual
English
Native or bilingual
Experience
- SamsungDigital Marketing Manager - E-store LoyaltyE-COMMERCEMarch 2022 - Today (4 years and 2 months) Manage loyalty program success European markets through globally integrated, multi-channel digital campaigns with smart segmentations to achieve better loyalty and grow conversions. Lead system functions deployment with estore managers and HQ in South-Korea via project management tracking, improvements requests and VOC on JIRA. Getting customer buy-in for CRM audience targeted campaigns deployments in line with strategy, creation of Email analytics report, country status report. Proposed UX improvement recommendations on dotcom, and app. Loyalty & Retention programs for Samsung.com estore DTC european-wide. Samsung SDS (Samsung Data Systems) is a sister company of Samsung Electronics and its core function is to provide ICT services for Samsung Group Affiliates.
- Villeroy & Boch UKMarketing ManagerARCHITECTURE AND URBAN PLANNINGAugust 2016 - December 2017 (1 year and 5 months)Londres, United Kingdom
- SolarcenturyProduct Marketing ManagerENERGY AND UTILITIESSeptember 2015 - March 2016 (7 months)Londres, United Kingdom
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Education
- MASTER OF INTERNATIONAL BUSINESS - NEW TECHNOLOGIES PROJECT MANAGEMENTUNIVERSITE PARIS-DAUPHINE2009The MIB is a unique horizontal program based on 4 key subjects: International Business Project management New technologies & Digital Corporate oriented COURSES Apprenticeship - Epson Europe Levallois Perret Marketing Division Projecteurs Semester 3 Project Management IS and E-Commerce International Corporate Finance Project Management Accounting Culture et management International Brand Management Strategy & Business Models Lean Management Digital Marketing Intercultural negotiation Semester 4 Change Management Field Trip : Doing Business in Asia Organizational Behavior & Ethics Innovation Methods Cross Cutting Projects Consulting Methods International Law