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Marlène PetinMP

Marlène Petin

Communication and Marketing Consultant

€700/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marlène

With over fifteen years of experience in diverse and international environments, I transform your challenges into opportunities.
By combining listening, innovation, and rigorous execution, I develop tailor-made solutions aligned with your ambitions.
Together, let's build solid and measurable strategies to propel your projects.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • ROTH
    Marketing and Business Development Manager
    August 2023 - October 2024 (1 year and 1 month)
    Lagny-sur-Marne, France
    Objective: revitalize and rejuvenate the brand. Develop new markets

    Communication
    • Implementation of the annual media plan for sanitary and heating
    • Press agency management
    Marketing
    • Product launch campaigns
    • Support and assistance for sales teams
    • Trade show management
    • Budget monitoring
    • Monitoring the creation and production of catalogs
  • Knauf Ceiling Solutions
    Marketing and Communication Manager EMEA / LATAM
    January 2022 - June 2023 (1 year and 6 months)
    Ivry-sur-Seine, France
    Communication:
    • Customer and product communication
    • Implementation of the annual media plan for the region
    • Press agency management
    Marketing:

    • Campaigns and product launches
    • Support and assistance for country teams
    • Relay for EMEA / LATAM Marketing Champions
    • Budget monitoring
  • Knauf Ceiling Solutions
    Marketing and Communication Manager France
    January 2020 - January 2022 (2 years)
    Ivry-sur-Seine, France
    Objective: develop and promote the new division of the Knauf group dedicated to modular ceilings.

    Communication:
    • Press relations agency management
    • Implementation of the annual media plan with ROI measured via AVE and monthly press reviews
    Marketing:

    • Development of tools for sales teams
    • Organization of customer event days (5 to 50 clients depending on the event type)
    • Trade show organization and management

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Education

  • Master's degree Product marketing/ Sport Event Management
    Institut d'Administration des Entreprises Orléans
    2005
    Master's degree Product marketing/ Sport Event Management
  • Master's degree in Communication and Information Systems
    UNIVERSITÉ Paris 8
    2004
    Bac + 4 : Maitrise en communication et Système d'information

Skill set

Categories