Marlène Nicolas

PHASE 1 (completed):

🧑‍💻Mission: Conduct an audit to identify optimizations to be made to the online site (WooCommerce) to improve its conversion rate and navigation.

📝 Mission Steps:

1 - Site Audit: analysis of traffic, conversions, and user behavior. Analysis of the customer journey (clarity of value proposition, navigation/ergonomics, purchase funnel...), analysis of product and category pages

2 - Identification of competitor best practices

3 - Establishment of recommendations/strategic advice on objective setting and conversion tracking

4 - Liaison with a web agency for complete site redesign (100% entrusted to the provider due to maternity leave during the project, follow-up upon return)

PHASE 2 (completed):

Follow-up on the implementation of actions recommended in the audit. Strategic advice for the development of the store's revenue and results monitoring.

Assistance with operational tasks: implementation of promotional actions, monitoring of product feeds on Google Merchant Center, addition of WordPress plugins, creation of tracking tools, etc.

PHASE 3 (ongoing):

Monitoring of sales and site/store metrics and strategic recommendations to achieve revenue objectives.

Management of SEO, SEA, and developer providers.

Creation of Figma mockups for adding new pages or functionalities to the site.

Deployment of commercial promotions for the site and stores. Implementation of inbound strategies with lead capture and lead nurturing (e.g., email capture pop-ups and email sequence sending).

Publishing of plans, improvement of old product sheets.

Price and competitor benchmarking.

Social media management, creation of blog articles.

🧑‍💻Mission: Design a strategy to generate more leads + structure acquisition marketing campaigns and lead management.

📝 Mission Steps:

1 - Audit of existing acquisition channels (SEO, SEA, social media, email campaigns, etc.), their performance, and profitability

2 - Persona and buying journey study

3 - Establishment of recommendations: identification of new channels to exploit, listing of optimizations to be made to the showcase site to make it magnetic and generate more leads, development of an acquisition strategy (channels, content plan...) to achieve 2023 objectives, recommendation of marketing automation tools.

🧑‍💻Mission: Improve brand visibility on the web by optimizing website content and improving its visibility on search engines.

📝 Mission Steps:

1 - Audit of the existing showcase site on WordPress

2 - Establishment of recommendations: creation of an e-shop with different display and behavior depending on customer groups (online sales of equipment to brand resellers + showcase for individuals)

3 - Design of the specifications

4 - Choice of CMS (Prestashop) + design of mockups on Figma + liaison and follow-up with a web developer (for custom theme customizations and corrective maintenance) + advice on site content/layout/ergonomics

5 - Assistance with go-live (product categories, products, menus, various configurations...) and client training on using Prestashop

6 - Site testing and acceptance

7 - Go-live

🚀 Improved brand visibility on Google

🚀 A single site for two different target audiences

🚀 Automation of the order process (historically manual) for resellers to the client