About Marlène
English
Fluent
French
Native or bilingual
Experience
- leboncoinBrand designer / Artistic directorE-COMMERCESeptember 2021 - December 2023 (2 years and 3 months)Paris, France♥ Make a brand identity shine in the French territory and effectively manage communication campaigns as a team for various projects, thus ensuring a strong brand presence and coherent and impactful communication.SKILLS✤ Creation and deployment of multi-channel communication campaigns (Social networks, web, print, OOH, emailing and events...)✤ Communication strategy✤ Project management✤ Evolution of visual identity✤ Creation of external content→ Social media content S: gifs, filters, stories, etc.→ Digital content (banners, skins, development of advertising campaigns)→ Print content (stand design, communication materials, goodies, presentation folders, ...)→ Creation of advertising visuals for print, OOH and DOO, designs for event stands, design of the leboncoin box at the Accor Arena in Bercy✤ Creation of internal content→ Newsletters and templates→ Development of goodies→ Direction and support of the creation of short video montages and motion design projects✤ Production and support of photo content production→ Organization and direction of photo shoots→ Creation of an internal image bank→ Image management✤ Management of the internal creative studioSTRENGTHS♦ Creativity♦ Team management♦ Holistic branding vision♦ Mastery of creative tools♦ Technical versatility♦ Operational efficiency♦ Project management and organization♦ planning and monitoring♦ Respect for the charter/standards♦ Commitment and persuasion
- AdidasContent creator social media / graphic designerSPORTSSeptember 2017 - September 2018 (1 year)Paris, France♥ Effective creation and management of an Instagram account by creating engaging content, promoting community interaction and optimizing account performance.SKILLS✤ Content strategy→ Development of a content strategy aligned with the brand's objectives and the expectations of the adidas Paris runners community→ Planning and management of the editorial calendar→ Integration of various types of content (photos, videos, stories, Reels)✤ Design of visuals and videos→ Creation of collaborative / sponsored content→ Use of graphic design and video editing software✤ Storytelling→ Creation of stories / Interview and documentation of runners✤ Community engagement→ Interaction / Encouragement / Collaboration✤ Performance analysis→ Monitoring and analysis of campaign performanceSTRENGTHS♦ Creativity and innovation♦ Technical skills♦ Storytelling♦ Community engagement♦ Analysis and optimization♦ Collaboration and project management
- DALMATA GROUPArtistic director and designerRESTAURANTS AND FOOD SERVICEMay 2018 - December 2019 (1 year and 8 months)Paris, France♥ Creation of a strong and coherent brand identity for GRUPPO DALMATA, combining creativity, strategy, technical skills and leadership.SKILLS✤ Artistic direction→ Creation and development of the brand identity on all communication media, restaurant packaging, ...→ Creation of the brand's tableware range→ Graphic design and illustrations→ Menu layouts✤ Branding→ Creative strategy→ Marketing positioning→ Brand development, market expansionSTRENGTHS♦ Creativity and innovation♦ Strategic vision♦ Project management♦ Communication and coordination♦ Leadership♦ Technical skills
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Education
- MASTER 2 DESIGNEcole Supérieure d'Art et Design de Saint-Etienne2012
- MASTER 1 DESIGNEcole Supérieure d'Art et Design de Saint-Etienne2010