Freelancer profile translated to English.

Description

Hello! 👋🏼

Do you need to deploy new projects? Boost your web presence or your e-commerce site?

My name is Marlène, I help companies of all sizes deploy their digital projects. I want to leverage 8 years of webmarketing & e-commerce experience with the constant desire to delight the Customer.

ON THE AGENDA:

✨ Acquisition: Brand content, SEO, SEA (Google Ads), Facebook Ads, persona definition, content strategy, digital communication, affiliation..

✨ Conversion: CMS redesign, customer journey analysis, key message development, developments..

✨ Loyalty: retargeting/remarketing, CRM and loyalty program...

✨ E-commerce: website development, feature optimization, product offering updates, e-merchandising

Feel free to contact me, we will discuss your needs and the appropriate solutions together.

See you soon!

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
German
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

VMLY&R
Digital Project Manager
DIGITAL AND IT
January 2023 - Today (3 years and 4 months)
Levallois-Perret, France
For the client Ford France
Digital project management
Updating the Ford.fr website to meet current events and business objectives
Coordination of marketing and webmarketing operations
Interface role between client needs (local and European) and internal teams (creative, copywriters, production hub)
Web Project Management JIRA Confluence Freshdesk Microsoft 365
Pâtisseries La Romainville
Marketing & E-commerce Manager
AGRICULTURE
January 2015 - January 2021 (6 years)
93390 Clichy-sous-Bois, France
Annual Marketing Plan Development
360° Communication Management
Commercial development of the e-commerce site (Revenue of €600K/year)
Management of B2C and B2B website redesigns (+20% revenue in N+1)
Traffic acquisition management: continuous work on SEO, definition and optimization of Google Ads (€30K/year) and Social Ads (€12K/year) campaigns
Social media strategy definition
KPI definition / Web & E-commerce performance analysis
Management of a team of 3 people
Marketing Strategy E-commerce Web Project Management Webmarketing Content Marketing Team Management Google Analytics Google Ads Facebook Ads Prestashop
Vente-privee.com
E-commerce Project Manager
E-COMMERCE
June 2012 - December 2013 (1 year and 6 months)
La Plaine Saint-Denis, 93210 Saint-Denis, France
Organization of 50 special sales events
Creative valorization, pricing, and e-merchandising
Strong coordination with brands and internal business departments (sales, web integrator, photographer, graphic designer, post-production)
Project Management E-commerce

Check out Marlène's experience

Renaud Tissot and 1 other person have recommended Marlène

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Amed Hamou

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Audrey Champion

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4.3

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Signup to reveal

Master in Corporate Communication & Marketing
ESSCA, Ecole Supérieure des Sciences Commerciales d'Angers
2011
MBA, Financial Management and Quantitative Analysis
Kasetsart University, Bangkok (Thailand)
2009

Check out Marlène's education

Create, Optimize, and Boost Your Webmarketing Strategy
Visiplus Academy
2022
Google Analytics User Experience (UX) Web Writing Google Ads Web Conversion Content Marketing

Digital Project Manager

Marlène Hombreux

🎯 Digital Marketing & E-commerce Project Manager

About Marlène

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