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Marlene H.MH

Marlene H.

Senior Product Manager/Product Owner 🚀

€650/day
Genève, CH
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marlene

I transform your ideas into high-value digital products! As a Product Manager, Product Owner, and/or Scrum Master, I support organizations in designing innovative products and their product transformation.

đź’ˇ My role: helping multidisciplinary teams collaborate effectively, gain autonomy, and maximize value for users.

âś… My method:
- Placing the product at the heart of the organization
- Building bridges between product, tech, and business
- Training and growing teams

🚀 My mission: designing products that combine user impact and strategic alignment.

📍 Available in Geneva and Lausanne — hybrid,
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

Can work on-site
Genève (up to 20km), Lausanne (up to 20km)

Experience

  • BFORBANK
    Product Manager
    BANKING AND INSURANCE
    December 2022 - December 2024 (2 years)
    Paris, France
    📌 Scope: Squad “Bank Account” (2022-2023) & Squad “Customer LifeCycle” (2024)

    Main responsibilities:
    - Definition of the product vision and strategy in line with company ambitions and regulatory constraints.
    - Development and management of the product roadmap, with a focus on customer and business value.
    - Leading the Discovery phase: market watch, benchmarks, regulatory & security analysis, user needs gathering, design with the Product Designer and Tech Lead.
    - Facilitating and coordinating a multidisciplinary squad (9 people: PO, Product Designer, Tech Lead, iOS/Android devs, back devs, QA, ADL).
    - Contribution to Delivery: backlog management, story mapping, writing Epics & User Stories, monitoring releases, and communicating to stakeholders.
    - Participation in defining and cascading product department OKRs.

    Key achievements:
    🎯 Launch of the new BforBank bank account (September 2023): balance, transactions, statements, navigation on the new application.
    🎯 Implementation of the 2 squads
    🎯 Execution of 20+ Discovery phases to frame product evolutions.
    Product management Product Discovery Product Delivery Product roadmap Agile method
  • BFORBANK
    Product Owner
    BANKING AND INSURANCE
    November 2021 - November 2022 (1 year)
    ĂŽle-de-France, France
    📌 Scope: Squad “Bank Account”

    Main responsibilities
    - Co-construction with the PM of the squad's product roadmap in line with company ambitions.
    - Design of the user experience in collaboration with the Product Manager and Product Designer.
    - Conducting technical and functional analyses and defining IT solutions with the Tech Lead and Architect.
    - Operational management of delivery: backlog prioritization, story map development, writing Epics and User Stories.

    Impact:
    🎯 Participation in the creation of a new banking offer, integrating an optimized customer journey compliant with security standards and market expectations.
    Product Ownership Product Delivery User Stories and technical specifications Product roadmap User Story Mapping
  • BFORBANK
    Proxy Product Owner
    BANKING AND INSURANCE
    January 2020 - November 2021 (1 year and 10 months)
    ĂŽle-de-France, France
    📌 Scope: Subscription journey and web client area; internal tool for advisors

    Proxy Product Owner:
    - Study of needs expressed by business units and MOA for transversal projects
    - Participation in technical and functional analyses and IT solution design
    - Support for digital MOA in backlog management
    - Coordination of work between web and CRM domain teams
    - Development of the Agile approach (e.g., setting up "Agile Cafes", reviewing best practices in collaboration with digital MOA)

    Scrum Master role, Advisor team (12 months):
    - Facilitating Agile ceremonies with the Product Owner
    - Facilitating communication between the Dev Team, MOA, and IT department teams
    - Monitoring development until production release
    - Preparation and organization of Go/No-Go decisions for release production
    - Monitoring and organizing the handling of production incidents.
    Agile method Product management digital-transformation Workshop facilitation

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Education

  • Data informed PM
    Thiga Academy
    2023
  • Product Training
    Join Lion
    2022
    Product Management

Skill set

Categories