Freelancer profile translated to English.
Back to original languageAbout Marlène
Digital communication expert and copywriter**, I create **optimized contentto meet your audience's needs. With solid experience in writing, content management, and communication strategy design, I ensure every publication is relevant and **aligned with your goals**.
Mastering thesimplification of complex subjects**, such as those related to the **energy sector(energy renovation, ecological transition, energy market, etc.), I make technical information accessible to a wide audience.
I amavailable to discuss your projectsand support you in their success!
My skills include:
Writing
- **SEO-optimized article writing**: improving your visibility on search engines.
- **Simplification**: making complex subjects accessible.
- **Editorial strategy**: developing effective content strategies.
- **Rewriting**: improving texts for fluid communication.
Digital Communication
- **Communication strategy**: designing and implementing action plans (digital and editorial dimensions).
- **Content creation**: varied and engaging (websites, social media, newsletters).
- **Editorial planning**: rigorous management of the publication calendar.
- **Community management**: engaging and managing your online communities.
Why choose my services?
- **Global approach**: complete mastery of communication processes, from strategy to execution.
- **Sector expertise**: in-depth understanding of the ecological transition and energy markets.
- **Versatility**: adaptability to various sectors.
- **Quality and responsiveness**: polished content delivered on time.
English
Fluent
French
Native or bilingual
Spanish
Basic
Can work on-site
Brest (up to 50km), Rennes (up to 15km), Lorient (up to 50km)
Experience
- SonergiaWeb WriterENERGY AND UTILITIESApril 2024 - Today (2 years and 2 months)Writing SEO-optimized articles for Sonergia, an energy efficiency player, related to buildingenergy renovation(techniques, equipment, financial aid, etc.).
- MarketshotWeb WriterENERGY AND UTILITIESDecember 2019 - September 2024 (4 years and 9 months)
- WritingSEO-optimized articlesfor the energy offer comparator Choisir.com
- Writing pages presentingenergy providersand their electricity or gas offers
- SelectraWeb WriterENERGY AND UTILITIESDecember 2018 - August 2023 (4 years and 7 months)
- WritingSEO-optimized articlesfor the website Kelwatt.fr (energy offer comparator): presentation of energy providers and their offers, energy renovation, etc.
- Integrating articles onDrupal
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Education
- Master 2 CTM (Knowledge Communication, Information Management and Knowledge Technologies)Université Paris I Panthéon-Sorbonne2018Obtenu avec mention très bien - Management de l'information - Projet de veille - Connaissances des médias - Droits des médias - Relations presses
- Master 1 CTM (Knowledge Communication, Information Management and Knowledge Technologies)Université Paris I Panthéon-Sorbonne2017