Freelancer profile translated to English.
Back to original languageAbout Marlène
Digital Project Manager | Acquisition & Conversion
Digital Management
Structure your digital acquisition and manage your web results
Acadomia, Shiva, Disneyland Paris, Autogrill, Crédit Foncier - 20 years of digital projects for demanding organizations.
IDF / PACA · Available quickly
My Role
- Structure acquisition and optimize conversion funnels
- Define and prioritize the digital roadmap
- Coordinate stakeholders: SEO, development, content, design
- Monitor KPIs to measurable results
Expertise
- Digital Acquisition: SEO, conversion funnel, lead generation
- Web Project Management: showcase and e-commerce sites, roadmap, backlog, testing
- Performance & Analytics: Google Analytics, Search Console, Semrush, KPI dashboards
- Tools: Figma, PrestaShop, WordPress
Client Results
- Acadomia: +63% organic traffic and +20% conversion after redesign
- +18 to +30% conversion improvement on SME support
- -25 to -35% time spent on digital arbitration
- References: Shiva, Crédit Foncier, Disneyland Paris, Autogrill, Sodise, Cuisinstore
- For whom?
SMEs committed to digital, without structured management.
Response within 2 hours.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 50km), Nice (up to 50km), Marseille (up to 50km), Draguignan (up to 50km), Neuilly-Plaisance (up to 50km)
Experience
- Activité indépendanteSenior Digital Project Manager | SEO · Acquisition · Conversion FunnelCONSULTING AND AUDITSAugust 2023 - Today (3 years)Paris, France
I support SME/SMI leaders in defining and managing their digital acquisition.
Interventions:- Digital strategy definition
- SEO and conversion funnel optimization
- KPI dashboard structuring
- Coordination of website, content, SEO, and conversion journey
- Prioritization of high-impact actions
Observed Results:Conversion improvement: +18 to +30%Reduction in digital arbitration time: -25 to -35%Clients Supported:Signarama, LordNice, Aakize, Edal... - Wemea - Agence WebDigital Project Manager | B2B E-commerce · CRM · AlgoliaDIGITAL AND ITMarch 2024 - October 2024 (7 months)Paris, France
Management mission for Sodise.com, a B2B e-commerce site.
Scope:- Coordination of business, technical, and partner teams
- Management of developments and release planning
- Algolia search engine configuration
- CRM requirements gathering and functional specifications
- UX/UI definition
- Project kick-off facilitation
Context:B2B e-commerce site with over 15,000 references and 150 brands.E-commerce Project Management, CRM, Functional Specifications, Team Coordination, Algolia - LordNice - TPEDigital Project Manager | E-commerce SEO Audit PrestaShopRETAIL (SMALL BUSINESS)November 2023 - January 2024 (2 months)Nice, France
SEO audit and optimization of a PrestaShop online store.
Mission:- Technical and semantic SEO audit + UX
- Identification of technical barriers to visibility
- Target keyword definition via Semrush
- On-page optimization: titles, meta descriptions, product content
- Prioritized recommendations based on impact and effort
Deliverable:Structured audit report and prioritized action plan.
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Education
- MBA - Operational Activities ManagerVISIPLUS academy / ISCOD2023Executive MBA - L'Entrepreneuriat à l’Ère du Digital : orienté management de projet digital, stratégie marketing digitale, transformation numérique et conduite du changement
- MBA - Director of Projects, Image, and CommunicationVISIPLUS academy / ISCPA2022Executive MBA - Stratégies Web Marketing et Projets Communication Digitale : en gestion de projet digital, SEO, stratégie marketing, communication digitale et pilotage de la performance.